Hilton now operates greater than 125 dual-brand properties globally. As of the top of 2024, dual-brand areas could be the corporate’s eighth-largest international model if operated as a standalone model. This is because of their flexibility, which has pushed their elevated reputation.

Lately, dual-brand initiatives inside Hilton have turn out to be extra prevalent due to their capability to serve a wide range of keep events, giving friends extra choices for room varieties that meet their wants. For an enormous household journey, made of oldsters with kids in addition to youthful {couples} and singles, or a piece journey the place a colleague wants to remain on the town an additional week or two, a variety of room varieties means all may be below the identical roof, even when they aren’t below the identical model.

Twin-brand properties supply house owners options to avoid wasting on operational prices and the flexibleness to fulfill totally different sources of demand. They create alternatives to seize totally different keep events, which in flip, ship enhanced advantages to friends.

In style Hilton model pairings globally embody:

• Tru by Hilton X Home2 Suites by Hilton: 22 %
• Hilton Backyard Inn X Homewood Suites by Hilton: 16 %
• Hampton by Hilton X Homewood Suites by Hilton: 15 %
• Hampton by Hilton X Home2 Suites by Hilton: 14 %
• Hilton Backyard Inn X Home2 Suites by Hilton: 9 %
• Different mixtures: 23 %

“Twin-brand motels have existed for many years however lately, the potential for giving friends a extra versatile keep expertise has grown,” stated Andrew Harp, model chief, Tru by Hilton. “It’s not only a combination of room varieties, as friends can reap the benefits of a wider vary of facilities, resembling shared health facilities, swimming pools, and meals and beverage choices that spotlight one of the best of every model. This mannequin additionally advantages a variety of areas—high-density markets, together with Raleigh, Nashville, Montreal, and smaller cities with extra focused demand mills, resembling Lumberton, North Carolina and Kearney, Nebraska.”

Past the present portfolio, dual-brand properties are anticipated to proceed to develop, with greater than 100 dual-brand Hilton properties at present below improvement.

“Twin-brand motels are a key instance of how we’re in a position to flex our manufacturers to fulfill proprietor demand, making certain we’re the companion of alternative when creating a lodge,” stated Matt Wehling, senior vice chairman, improvement, United States and Canada, Hilton. “With greater than 100 areas at present below improvement, nearly all of that are positioned in america, we’re partnering with house owners throughout the nation to ship artistic options that deal with distinctive market calls for and create extra alternatives for friends to expertise Hilton’s manufacturers.”

Usually, a single lodge or model will occupy a property, with facilities, operations, and back-of-house features utilized by the lodge. Nearly all of Hilton’s portfolio operates this fashion. In circumstances the place house owners see a number of demand sources, a dual-brand lodge could also be a wise funding alternative, diversifying income sources whereas additionally decreasing operational prices. For instance, a lodge proprietor may be constructing a lodge someplace with a mixture of enterprise journey demand that might be finest served by an extended-stay model, alongside value-minded household leisure demand that may keep in a centered service model, significantly one that features free breakfast as commonplace. In circumstances like these, the lodge proprietor can meet each these visitor wants with one property.

Twin-brand properties have trended in direction of a blended construction through the years, combining extra areas and delivering a distinct visitor expertise. Within the final 5 years, Hilton has opened a median of 13 dual-brand motels every year, doubling the scale of its dual-brand portfolio.

Latest Twin-Model Properties

• Tru by Hilton Phoenix Midtown X Home2 Suites by Hilton Phoenix Midtown: There are greater than 40 dual-brand properties below improvement for Tru and Home2. The not too long ago opened Home2 Suites by Hilton Phoenix Midtown and Tru by Hilton Phoenix Midtown leveraged its prototype, adapting it to fulfill the necessities of this web site, offering friends and their pets a keep expertise rooted in worth and luxury, the place friends can benefit from the providers every model is thought for, together with Tru’s pancakes and Home2’s new construct your individual breakfast sandwiches.
• Tru by Hilton Lumberton X Home2 Suites by Hilton Lumberton: This dual-brand lodge opened in 2025 as one of many largest motels in Lumberton, exhibiting the dual-brand prototype’s capability to adapt to smaller cities. Friends at Tru by Hilton Lumberton and Home2 Suites by Hilton Lumberton can eat breakfast within the shared communal area and calm down on the out of doors patio and hearth pits.
• Tempo by Hilton Raleigh Downtown X Homewood Suites by Hilton Raleigh Downtown: Opened earlier this 12 months, this dual-brand lodge is the primary below these two Hilton manufacturers. The modern dual-brand property affords areas and facilities tailor-made to enterprise and leisure vacationers. As a convergence of upscale consolation and comfort, the property affords versatile assembly and occasion areas and property facilities to assist all friends preserve their health routine on the heart and revel in meals on the property’s rooftop bar and restaurant, City Oak.
• Hampton by Hilton Austin East Facet fifth Avenue X Home2 Suites by Hilton Austin East Facet fifth Avenue: Situated close to points of interest and a brief distance from downtown Austin’s procuring, eating, and nightlife, this pet-friendly lodge affords a variety of facilities for enterprise and leisure vacationers. Whether or not touring for a brief journey or an prolonged keep, friends can begin their day with a breakfast that includes dishes from each manufacturers earlier than utilizing the motels’ pool and health heart.
• Hilton Backyard Inn Nashville West Finish Avenue X Home2 Suites by Hilton Nashville West Finish Avenue: This dual-brand lodge affords a mix of lodging and extended-stay suites. Situated in Midtown Nashville, the pet-friendly lodge has facilities resembling a rooftop pool, health heart, and on-site eating on the Backyard Grille & Bar.