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Security, Social Media, and Sustainability

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Security, Social Media, and Sustainability



  • Security, Social Media, and Sustainability

    Rising Traits in Indian Worldwide Journey: Security, Social Media, and Sustainability – Picture Credit score MMGY   

The MMGY Journey Intelligence research finds that India’s worldwide vacationers prioritize security, sustainability, and social media affect of their journey preferences and choices, with an anticipated enhance in spending within the coming yr.

As India’s affect on the worldwide stage continues to develop, so too does the spending energy of its worldwide vacationers, in keeping with latest analysis by MMGY Journey Intelligence. The research reveals that Indian adults with passports plan to extend their leisure journey expenditure by 14% within the following 12 months, averaging $4,755 per particular person. This spending surge is however one aspect of the evolving developments and preferences of this rising world pressure.

The «Portrait of Indian Worldwide Travellers» research affords invaluable insights into the behaviors and motivations of Indian vacationers exploring overseas. The report relies on a survey carried out between December 2024 and January 2025 involving over 3,000 Indian passport-holding adults.

Notably, Millennials lead in journey frequency, having taken a median of three.5 worldwide journeys previously three years. Gen Z has proven the best progress in deliberate spending, with a predicted 14.2% enhance in journey budgets.

Security and comfort stay paramount for Indian vacationers, with 93% of respondents citing the perceived security of a vacation spot as a important issue of their journey choices. Furthermore, 83% favor locations providing vegetarian or halal meals choices, underlining the significance of dietary concerns in journey planning.

Affect from social media is one other vital issue, with 90% of vacationers reporting that platforms resembling Instagram and YouTube form their selection of worldwide locations.

Sustainability additionally performs an important position in journey choices. The research discovered that 74% of Indian vacationers are conscious of sustainable journey practices within the world market, and 62% are keen to pay extra for eco-friendly experiences resembling carbon-offset packages or green-certified lodging.

Relating to most popular locations, the US and Europe high the listing, with 83% of Indian vacationers expressing a robust curiosity in visiting these areas within the subsequent 12 months. Asia follows intently behind, with 80% curiosity.

Further insights from the research embody info on the journey planning course of, the position of journey brokers and group excursions, and evolving preferences concerning airways and lodging.

Simon Moriarty, MMGY Journey Intelligence VP of Syndicated Analysis, emphasizes the significance of those findings, stating, «Our analysis exhibits that Indian worldwide vacationers are more and more looking for seamless, personalised journey experiences that mix consolation, comfort and authenticity. It is a vastly essential journey market and one that may proceed to develop in worth and affect. The spending energy and need for exploration of the Indian traveler can’t be underestimated.»

The complete report is now accessible for buy or may be accessed through subscription to EurekA!, MMGY’s new searchable analysis platform.

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