Marriott International, Inc. introduced the opening of Metropolis Categorical by Marriott Duluth, Georgia, the primary Metropolis Categorical by Marriott property in the USA. Accessible to guide as of March 2025, the opening marks a milestone for the corporate as its debut within the reasonably priced midscale section in the USA and Canada.
In its enlargement, Metropolis Categorical by Marriott stays targeted on delivering a visitor expertise for each enterprise and leisure vacationers, whereas additionally providing a conversion-friendly mannequin for house owners. Every property will supply guestrooms designed to mix fashion and luxury, with web entry and a breakfast. The lodge additionally has 24-hour markets, pet-friendly insurance policies, and onsite health amenities.
“The introduction of Metropolis Categorical by Marriott properties in the USA represents a pivotal second for Marriott Worldwide as we proceed to increase our footprint within the midscale section,” says Noah Silverman, world growth officer, United States and Canada, Marriott. “The worth proposition that this conversion-friendly, transient midscale model brings each to house owners and friends has turned Metropolis Categorical by Marriott right into a powerhouse within the Caribbean and Latin America (CALA) area, and we’re thrilled to ship this similar mixture of worth to the USA and Canada.”
Marriott is about to speed up the enlargement of Metropolis Categorical by Marriott throughout the USA and Canada all through 2025 and past, with over 45 whole signed agreements already in place, greater than a dozen of that are slated to open this 12 months. The 2025 openings might be situated in locations throughout the area together with Metropolis Categorical by Marriott New Orleans Northeast and Metropolis Categorical by Marriott Chicago Downtown anticipated in Q2 of 2025, together with Metropolis Categorical by Marriott Orlando Worldwide Drive, Metropolis Categorical by Marriott Port Hope (Ontario, Canada), and others scheduled to open later this 12 months.
“The launch of Metropolis Categorical by Marriott in the USA and Canada market underscores our dedication to assembly the varied wants of all vacationers,” says Diana Plazas-Trowbridge, chief lodging merchandise officer, United States and Canada, Marriott. “Whether or not for enterprise or leisure, friends at Metropolis Categorical by Marriott in the USA and Canada will now expertise the identical seamless, environment friendly keep that has made the model a hit within the CALA area. We’re excited to convey this distinctive mix of worth and comfort to new vacationers and Marriott Bonvoy members.”
Positioned a 30-minute drive from downtown Atlanta, the 83-room Metropolis Categorical by Marriott Duluth will supply friends entry to the power of town whereas staying in a well-connected location, full with its eating scene, close by parks, trails, and lakefront escapes.
Since buying the Metropolis Categorical model portfolio in 2023, Marriott has been increasing its footprint within the reasonably priced midscale section, providing merchandise that resonate with regional markets and entice new prospects. The corporate has three midscale manufacturers: Metropolis Categorical by Marriott in CALA and the USA and Canada, 4 Factors Flex by Sheraton in Europe, Center East, and Africa, and Asia Pacific excluding China, and StudioRes, an upcoming extended-stay model set to debut in the USA and Canada this 12 months.
Metropolis Categorical by Marriott has additionally continued its enlargement throughout the CALA area. This consists of the not too long ago introduced deliberate enlargement into Argentina, Bolivia, Nicaragua, and Peru, with eight new properties anticipated to open over the subsequent three years. The corporate additionally plans to increase the model’s portfolio into Brazil shortly.
The Metropolis Categorical by Marriott properties in the USA and Canada will take part in Marriott Bonvoy.