Struggling to give you recent lodge social media put up concepts?
You’re not alone.
With so many platforms to handle and traits consistently altering, it’s simple to expire of artistic content material that truly will get outcomes.
From our perspective as a hotel marketing solution, we all know that merely posting images of your rooms isn’t sufficient anymore.
Vacationers at present are making choices based mostly on the content material they see on-line, and glowing lodge evaluations could make all of the distinction. Social media isn’t only a development—it’s shaping the way in which we discover the world.
- 75% of vacationers let social media affect their selection of vacation spot. (Statista)
- 97% of millennials can’t resist snapping and sharing trip images or movies. (Toppan)
- 70% of on-the-go millennials e book accommodations straight from their smartphones—so in case your website isn’t mobile-friendly, you’re lacking out! (Emersion Wellness)
To really stand out, you want partaking, scroll-stopping content material that connects with vacationers, shares your lodge’s distinctive story, and in the end drives bookings.
Whether or not you’re selling user-generated content material (UGC), launching artistic campaigns with hotel influencer marketing, or searching for methods to step up your hotel social media marketing, having recent put up concepts prepared is crucial.
On this article, we’re sharing 6 highly effective social media put up concepts designed to develop your viewers, enhance engagement, and switch followers into future visitors.
Let’s get began! 🚀
1. Meals & Beverage Spotlights
🍽️ Why it really works: Meals content material dominates on social media. Mouthwatering dishes and craft cocktails cease the scroll and provides future visitors a style of what to anticipate.
Methods to do it:
- Share slow-motion movies of your chef plating your signature dish, full with scorching sounds and steam rising off the plate.
- Launch a “Cocktail of the Week” collection that includes your bartenders mixing up artistic drinks. Bonus factors for utilizing trending music.
- Publish “morning vibes” content material out of your breakfast buffet or Sunday brunch. Pan over recent pastries, espresso, and fruit.
2. Staff Spotlights & Fun Challenges
👨🍳 Why it works: People connect with people. Introducing your team makes your hotel feel warm, welcoming, and human.
How to do it:
- Post quick video interviews with staff answering fun questions like “What’s your favorite menu item?” or “Best thing about working here?”
- Run a playful “hotel vs. hotel” challenge—maybe housekeeping vs. front desk in a bed-making race or cocktail competition.
- Share videos of your bartenders showing off their skills, like a speed challenge to make the perfect mojito in under 10 seconds.
3. Interactive Polls, Quizzes & Q&A Sessions
📊 Why it works: Engagement is everything on social media. Polls, quizzes, and Q&As invite people to participate, which boosts your reach and builds a community.
How to do it:
- Use Instagram Story polls to ask guests to vote on new menu ideas, like “Should we add avocado toast or pancakes to brunch?”
- Post a “Guess the Landmark” quiz featuring blurred photos of nearby attractions and reveal the answer in the next slide.
- Go live with your general manager or head chef to answer FAQs about the hotel, local tips, or upcoming events.
4. Travel Tips & Packing Hacks
🛄 Why it works: Helpful, practical content gets saved and shared. When you help people plan better trips, they remember you—and often book with you.
How to do it:
- Share a “What to Pack for a Beach Vacation” checklist as a carousel post or Story. Include helpful extras like sunscreen, sandals, and a reusable water bottle.
- Film a “5 Things You Should Never Forget When Traveling” video, from power adapters to travel-size toiletries.
- Create packing hack posts with tips like rolling clothes to save space or bringing a portable luggage scale.
5. Live Streams & Virtual Tours
📡 Why it works: Live content feels exclusive and interactive. It gives followers a chance to experience your hotel as if they were there—right from their phones.
How to do it:
- Go live from your rooftop bar during golden hour and chat with followers in real-time. Show off the sunset, the cocktails, and the vibe.
- Host a “Live Room Tour” walking through your most popular suites and answering questions as people tune in.
- Show off nearby festivals or markets, and give local tips during the tour.
6. Social Media Contests & Giveaways
🎁 Why it works: Giveaways get big engagement fast. They attract new followers, encourage shares, and keep your audience active.
How to do it:
- Run a “Tag a Friend to Win a Free Night” giveaway, where entries come from tagging others in the comments.
- Offer exclusive discounts for everyone who enters the contest. Even if they don’t win, they’ll still consider booking.
- Host a best-photo contest where guests submit their favorite pictures from their stay and vote on the winner.
Hope these 6 tips are useful for your hotel marketing strategy. Read the full article and take your social media technique to the following stage.
About WIWT – WISH I WAS THERE
WIWT – WISH I WAS THERE provides a totally totally different resolution for accommodations to promote rooms to the followers of inluencers. Our social promoting platform works on an internet affiliate marketing mannequin, the place accommodations pay fee for every room booked, identical to with an OTA. And influencers could make a fee when their followers e book a room at a lodge. We’ve got simplified the influencer advertising and marketing panorama, taking out the excessive contact and labor intensive component.
Inns can merely join their channel supervisor, and WIWT takes care of promoting rooms.