In response to a latest survey performed by digital journey platform Agoda, sustainable journey is a significant consideration for many Asian vacationers. The survey «2025 Sustainable Journey Survey», ranked vacationers from the Philippines as probably the most aware about sustainability, with 86% stating it was a key issue of their journey plans for 2025. Vacationers from India (82%), Taiwan (80%), Malaysia (80%), and Vietnam (77%) additionally confirmed a robust dedication to sustainable journey.

The survey drew upon responses from over 6,000 contributors throughout 11 Asian markets. It highlighted that sustainable journey, characterised by genuine experiences and off-peak journey, is changing into more and more standard in Asia. 68% of surveyed Asian vacationers think about sustainability when planning their journey for 2025. Nonetheless, a small proportion of vacationers, particularly from Hong Kong (21%) and Japan (17%), reported that sustainability was not a core issue influencing their journey decisions.

Many Asian vacationers are interested in contributing positively to native communities by way of genuine tourism experiences. Round one in 4 survey respondents prioritize such experiences, whereas 22% intention to help native economies once they journey. Private values and beliefs drive 24% of Indian vacationers to go for sustainable journey, indicating a shift in direction of significant and impactful journey.

Moreover, the survey revealed that many Asian vacationers are exploring off-peak journey to cut back their environmental impression and alleviate overcrowding. Practically 1 / 4 of the respondents most well-liked this selection. Additionally, 20% of vacationers select lodging with sustainability certifications and 18% pack reusable objects to reduce waste. Japanese vacationers, particularly, are extremely dedicated to decreasing waste, with 25% packing reusable objects comparable to water bottles and procuring baggage on their journeys.

Senior Vice President of Provide at Agoda, Andrew Smith, commented on the survey findings, stating that Asian vacationers are progressively looking for methods to impression their journey locations positively. He talked about Agoda’s Eco Offers Program as an initiative that helps this pattern, providing worth offers on partnering properties and donating a greenback to native conservation tasks for every reserving made by way of this system.