• $16.5 billion of MICE enterprise worth was sourced by means of the Cvent Provider Community final 12 months
• $577 million in confirmed bookings income got here by means of Venue Listing, reflecting elevated company deal with in-person experiences within the UK and Europe to drive enterprise progress
• Preliminary 2025 sourcing developments sign a robust 12 months forward for accommodations and particular occasion venues

LONDON, UK – Cvent introduced that MICE sourcing quantity by means of its on-line channels set new file highs in 2024, surpassing pre-pandemic numbers for the primary time. Final 12 months, $16.5 billion (£13.1 billion) of MICE enterprise quantity was sourced by means of the Cvent Provider Community, one of many world’s largest MICE resort and venue sourcing marketplaces. $577 million (£456.5 million) in confirmed bookings income got here through Cvent-owned Venue Directory, a number one platform for sourcing and reserving MICE enterprise within the UK and throughout Europe, exceeding earlier pre-pandemic information by 75%.

These vital milestones underscore the worth that organisations place on conferences and occasions in attaining essential enterprise targets. Notably, early MICE sourcing developments mirror continued constructive momentum in 2025, driving sturdy demand for know-how and AI-powered options for accommodations to handle elevated RFP quantity extra effectively and exceed planner expectations. The constructive sentiment is additional supported by key insights from the 2025 Cvent Planner Sourcing Report: Europe Edition, which revealed that 60% of planners count on in-person conferences to extend in 2025.

MICE enterprise is immensely essential to the hospitality business, driving each high-margin income and occupancy charges. We have been thrilled to see MICE sourcing quantity attain new heights in 2024, and robust early sourcing developments give us confidence that company spending on in-person conferences will proceed, delivering vital profit to accommodations and venues throughout Europe and around the globe. Bharet Malhotra, Cvent Govt Vice President and Head of Hospitality

The outstanding progress we noticed in 2024 is a testomony to the essential position in-person experiences proceed to play in enabling and accelerating organisational success. Our platform’s success highlights the worth we convey to accommodations and venues throughout Europe trying to join with occasion professionals and collaborate with them to ship distinctive conferences and occasions. As we sit up for 2025, we’re excited by the constructive developments and are dedicated to persevering with to help our resort, venue, and occasion planner shoppers by means of progressive new merchandise, enhanced promoting alternatives, expansive knowledge safety and privateness requirements, and strong buyer help. Jason Gutteridge, Director of Gross sales & Operations, Venue Listing

About Cvent

Cvent is a number one conferences, occasions, and hospitality know-how supplier with 5,000+ workers and 24,000+ prospects worldwide as of December 31, 2024. Based in 1999, the corporate delivers a complete occasion advertising and marketing and administration platform and affords a worldwide market the place occasion professionals collaborate with venues to create partaking, impactful experiences. Cvent is headquartered in Tysons, Virginia, simply outdoors of Washington D.C., and has further places of work around the globe to help its rising international buyer base. The excellent Cvent occasion advertising and marketing and administration platform affords software program options to occasion organisers and entrepreneurs for on-line occasion registration, venue choice, occasion advertising and marketing and administration, digital and onsite options, and attendee engagement. Cvent’s suite of merchandise automates and simplifies the occasion administration lifecycle and maximises the affect of in-person, digital, and hybrid occasions. Resorts and venues use Cvent’s provider and venue options to win extra group and company journey enterprise by means of Cvent’s sourcing platforms. Cvent options optimise the occasion administration worth chain and have enabled shoppers around the globe to handle hundreds of thousands of conferences and occasions. For extra info, please go to cvent.com/uk.

Sharon Coleshill
+44 208 334 4005