Ras Al Khaimah Tourism Growth Authority (RAKTDA) and Journey.com Group, a number one world journey companies supplier, have signed a Memorandum of Understanding (MOU) at ITB Berlin 2025 to launch a variety of recent initiatives designed to spice up Ras Al Khaimah’s attraction as a must-visit vacation spot for Chinese language travellers. The signing of the MOU builds on a interval of serious momentum for Ras Al Khaimah in China. 

The settlement, signed by Amanda Wang, Vice President of Journey.com Group, and Iyad Rasbey, Vice President of Vacation spot Tourism Growth at RAKTDA, builds on the success of an current partnership and units the stage for the launch of transformative initiatives that can improve Ras Al Khaimah’s visibility, attraction and accessibility in China, one of many world’s fastest-growing outbound journey markets.

Harnessing Journey.com Group’s superior digital ecosystem, information intelligence and client attain, the partnership will drive strategic advertising initiatives that interact Chinese language travellers at each stage of their journey – from inspiration and planning to reserving and on-the-ground experiences. 

Via immersive storytelling, focused promotions, and unique journey choices, Ras Al Khaimah will probably be positioned because the go-to vacation spot for Chinese language guests searching for an genuine Arabian escape. Combining breathtaking pure landscapes, wealthy cultural heritage, and world-class hospitality, the Nature Emirate provides a one-of-a-kind mix of journey, rest, and historical past, offering a compelling various to conventional Center Jap locations.

Because the partnership’s launch in June 2024, Journey.com Group has generated greater than 17.5-million-page impressions for Ras Al Khaimah. The collaboration has been notably impactful for Ras Al Khaimah’s hospitality sector, with lodge bookings rising by 22% within the second half of 2024, pushed by focused promotions and vacation spot advertising campaigns.

Highlighting the excellent success of the partnership thus far, Journey.com Group honoured RAKTDA with its “Excellent Strategic Accomplice of the Yr” and “Greatest Abroad Accomplice of 2024” awards at its World Accomplice Summit staged in December 2024. 

Iyad Rasbey, Vice President, Vacation spot Tourism Growth at RAKTDA, acknowledged, “China is among the fastest-growing supply markets. The extension of our partnership with Journey.com Group is a vital step in our ongoing technique to discover new development alternatives. By combining our experience in vacation spot advertising with Journey.com Group’s market insights and digital affect, we are going to current Ras Al Khaimah to a broader viewers, highlighting its heritage and Arabian hospitality.”

Amanda Wang, Vice President of Journey.com Group, highlighted the shared imaginative and prescient with Ras Al Khaimah’s distinctive attraction to Chinese language travellers. “Ras Al Khaimah provides pure magnificence, journey, and cultural significance,” she stated. “We plan to reinforce our digital capabilities with RAKTDA to create participating tales for Chinese language travellers. By boosting our advertising efforts and rising Ras Al Khaimah’s presence on our platforms, we goal to draw extra guests to discover this outstanding emirate.”

As a part of the following section of collaboration, the companions will introduce a flagship Ras Al Khaimah Star Hub retailer on Ctrip – Journey.com Group’s major journey reserving platform for Chinese language travellers – offering a devoted digital house for journey inspiration, promotions, and curated itineraries. RAKTDA can also be enhancing the journey expertise for Chinese language vacationers visiting the emirate, by providing language help and digital cost options.

Ras Al Khaimah Tourism Growth Authority (RAKTDA) reported its strongest 12 months ever in 2024, welcoming a record-high 1.28 million in a single day arrivals, marking 12% development in tourism revenues and a notable 15% rise in MICE guests. This success is a testomony to the Emirate’s strategic and sustainable development imaginative and prescient to draw over 3.5 million annual guests by 2030.