SAN DIEGO, California—Cloudbeds unveiled its 2025 State of Impartial Lodging Report. The findings reveal 2025 is ready to be the “yr of optimizing efficiency” for impartial hoteliers. Confronted with persistent labor shortages, elevated worth sensitivity from vacationers, and a rising market share for branded accommodations—which now symbolize 72 p.c of all U.S. accommodations—impartial operators should sharpen their methods to remain forward.

Now in its third yr, the State of Impartial Lodging Report affords a data-driven look into the worldwide impartial lodging section, highlighting insights and traits throughout a variety of property sorts which can be often neglected in trade reporting.

Adam Harris, cofounder and CEO of Cloudbeds, stated, “Hospitality is basically human, and impartial properties symbolize its coronary heart and soul. Cloudbeds helps these companies remodel challenges into alternatives, proving that being impartial doesn’t imply being alone. Collectively, we’re constructing a future the place impartial hospitality companies don’t simply survive.”

Key findings from the report embody:

• Occupancy traits point out stabilization: Demand patterns remained regular in 2024, due to this fact impartial accommodations should concentrate on capturing market share to take care of occupancy ranges in 2025.
• Pricing hits a ceiling: After years of fast development, the worldwide common every day fee (ADR) declined by 1 p.c in 2024, reflecting softening demand and elevated worth sensitivity amongst vacationers.
• OTAs proceed to dominate: In 2024, on-line journey businesses (OTAs) captured 61 p.c of all bookings for impartial properties, that are much more reliant on OTAs than branded accommodations.

Based mostly on aggregated and anonymized information from the world over, Cloudbeds has additionally recognized 5 new traits poised to reshape the impartial lodging market in 2025. These embody the rise of value-driven journey, elevated reliance on extra income streams, rising prices, labor shortages and excessive employees turnover, and the widespread adoption of AI in lodge operations.

The report’s findings are grounded in information from greater than 20,000 impartial properties in 150 nations. The outcomes are divided into 4 areas: North America, Latin America (together with Mexico), Europe, and Asia Pacific (together with Australia and New Zealand).