Your web site is probably going the primary place the place donors come to study your mission and, in the end, make a contribution to the trigger. Advertising matching items in your web site is a good way to advertise the chance whereas encouraging donors to provide extra⁠—and make an identical present request.

Whereas lots of your website’s guests could begin out as strangers, the aim is to impress each person⁠—and to guarantee that all events go away feeling glad and looking out ahead to their subsequent go to. Matching items are a good way to do this.

With donors going the net giving route an increasing number of typically, a corporation’s web site encompasses countless alternatives to coach supporters about matching items and drive them additional down the donation-matching funnel.

As a result of a nonprofit’s web site is such a multifaceted instrument, there are a ton of how to market matching items successfully inside the on-line useful resource. On this information, we’ll dive into a couple of of the commonest and impactful strategies for doing so:

As with every trendy group, your web site is usually the primary impression somebody has of your nonprofit. It’s important that you simply make it rely by sharing about matching items each likelihood you get. The extra acquainted donors are with gift-matching initiatives, the extra probably they in the end are to take part!

Advertising Matching Items On Your Web site With a Matching Present Web page

Among the finest methods to make sure every donor has entry to a variety of matching present data (and is aware of the right way to find extra) is to host a devoted corporate matching gift web page in your web site. This manner, donors could have quick access to a touchdown web page the place they’ll study matching present packages and uncover if their employers take part.

This web page can talk related information, similar to matching present statistics or annual donation numbers, in addition to enable donors to seek for data with an embedded firm search instrument. It may even be so simple as stating what matching items are!

Be certain to include the next finest practices for matching items in your devoted match web page:

• Start with a quick overview of company matching present packages (and the place customers can find extra data on the subject).
• Clarify the advantages of matching items packages, each to your nonprofit and for the donors themselves.
• Embed Double the Donation’s autocomplete search field in a extremely seen location on the web page.
• Embody your group’s contact data, together with mailing deal with and EIN/tax ID number.

The aim of your matching present web page is to offer donors with a spot to each study matching items and be spurred into motion on the spot. With Double the Donation’s matching present companies, for instance, you possibly can empower donors to take part with year-round entry to the kinds, tips, and directions they should submit matching present requests in minutes.

Instance Content material:

• “Do you know that greater than 26 million individuals work for corporations with worker matching present packages? You would possibly too! Be taught extra about your employer’s matching present packages by getting into the corporate’s identify within the under search field.”
• “Matching items allow our group to do extra for the kids in our neighborhood. Once you request a donation match to your present to the Youngsters’s Play and Studying Heart, you possibly can present much-needed sources for twice as many youngsters we serve. Discover out extra concerning the packages with our FAQ part, or discover your organization’s tips right here.”

Upon getting your photographs and buttons created and able to go, contemplate incorporating a number of of those sources into your web site, together with other digital communications⁠—similar to social media advertising and marketing and matching present emails⁠—as effectively.

Instance Content material:

• “Get your present matched ⁠— request an identical donation out of your employer right here!”
• “Be taught extra about matching items! Click on right here to find your organization’s matching present tips.”

Advertising Matching Items On Your Web site With a Navigation Menu

An internet site’s navigation bar is used to offer guests with an simply accessible useful resource with which they’ll journey all through the positioning from web page to web page. For a lot of nonprofits, this navigation bar (also called a “navigation menu”) incorporates probably the most highly-trafficked pages.

Relying on the group in query, this would possibly embody gadgets associated to the group’s mission and imaginative and prescient, an “about us” web page, contact data for customers to get in contact with the group, and a lot of methods to assist the trigger.

By together with a hyperlink to your group’s devoted matching present internet web page (described above) inside your navigation bar, you possibly can enable customers to entry that data from anyplace in your web site.

Be certain to include the next finest practices for matching items in your web site navigation:

• Present quick access to matching present data instantly out of your website’s navigation bar by linking to your devoted matching present web page.
• Select phrasing that’s straight to the purpose and simply understood by your donors and different web site viewers (for instance, “Double your Donation” or “Matching Items”).
• Place your hyperlink as prominently inside your navigation bar as attainable. Keep away from too many subfolders, which may defeat the aim of together with it within the web site menu in any respect.

Incorporating an identical items hyperlink in your navigation bar permits donors to intuitively uncover matching items. As soon as a person clicks the hyperlink or button, they’re able to dive into all of the nitty-gritty particulars about matching present packages. However all it takes to spark that curiosity and get the person concerned is usually only a few phrases inside the navigation menu!

Advertising Matching Items On Your Web site With a Methods to Give Web page

A functional website is a necessity for each group. Not solely is it a useful useful resource for sharing details about your trigger and operations, nevertheless it additionally provides a useful supply of actual property for selling income alternatives⁠—each matching items and in any other case.

For a lot of organizations, that’s the place their Methods to Give web page is available in!

A “methods to provide” web page is an space on a nonprofit’s web site the place individuals study a variety of assist choices for the group. This typically contains on-line giving, upcoming occasions, unsolicited mail donations, peer-to-peer fundraising alternatives, volunteer initiatives, and, in fact, office giving packages similar to donation matches and volunteer grants.

Be certain to include the next finest practices for matching items in your “methods to provide” web page:

• Present donors with direct entry to the instruments they should analysis their very own matching present eligibility (like an identical present firm search instrument).
• Direct donors to a web page with extra data (e.g., your devoted matching present web page).

There are sometimes a ton of how for supporters to contribute to your group, and also you’ll need to promote all of them in your “methods to provide” web page. Then, as donors are in search of impactful alternatives to assist your trigger, remind them that having their employers double their donations is an easy option to make their present go additional.

Instance Content material:

• “On the lookout for extra methods to assist your favourite charities? See in case your employer provides matching items!”
• “Do you know that hundreds of corporations match worker donations? Discover out in case your assist is eligible for matching to double the impression of your present.”

Some corporations could not but have the sources or the bandwidth to launch a complete matching present program for his or her workers. One strategy that’s turning into more and more well-liked amongst such companies is the institution of custom matching gift programs as a means for employers to get a style of the worker giving alternative. On this state of affairs, an organization would conform to match group members’ donations to a single nonprofit, typically throughout a limited-time marketing campaign.

And by advertising and marketing this distinctive (or “one-off”) matching present alternative, your nonprofit can pursue company partnerships extra successfully. We advocate internet hosting a devoted Customized Matching Present Packages web page in your web site, retaining in thoughts that this useful resource will primarily goal the businesses themselves⁠—reasonably than an organization’s particular person staff.

Be certain to include the next finest practices for matching items utilizing customized matching present pages:

• Host the web page and the embedded curiosity type in your nonprofit web site, and keep constant branding all through your organizational supplies.
• Clearly outline the partnership alternative. Many corporations will likely be unaware that customized matching present packages are an choice, so that you’ll need to overview precisely what’s being requested and provided.
• Present a abstract of your nonprofit’s mission and imaginative and prescient! corporations could also be accustomed to your objective already, however a refresher can reiterate the impression the associate would make by supporting your trigger.

Customized matching present packages present nonprofits with a superb alternative to deepen their relationships with philanthropic-minded corporations desirous to become involved in giving again. However they take a little bit of a unique advertising and marketing strategy to pursue, so it’s a good suggestion to find out the place these initiatives match into your total company fundraising technique and go from there.

Instance Content material:

• “Eager about supporting our group with a customized matching present program? Fill out the next type, and we’ll be in contact to debate the subsequent steps for growing a mutually useful partnership!”
• “By organizing a customized matching present initiative, which is a singular sort of worker giving program, your organization would decide to matching donations made by your staff to our nonprofit group.”

*Whereas Double the Donation provides customized matching present administration performance, this function is designed particularly for fundraisers trying to handle customized matching present initiatives—Double the Donation does not work instantly with firms. If you happen to’re an organization interested by creating an identical present program, contact us, and we’ll share details about our company vendor companions.

Remaining Ideas & Further Matching Present Advertising Assets

Implementing matching gift promotions throughout your web site is a significant step in boosting your income. Don’t overlook it!

People trying to become involved in your giving within the first place will likely be extra inclined to contribute, whereas current donors will be capable to simply find the data they should get their items matched by their employers.

As your group’s #1 advertising and marketing instrument, advertising and marketing matching items in your web site is important.

Eager about studying extra about efficient matching present fundraising practices? Try our different instructional sources on the subject:

• A Complete Guide to Fundraising Automation for Nonprofits. Elevate extra to your group with much less time, cash, and sources by leveraging automation methods. Learn the way to fundraise higher throughout your on-line giving pages, donor administration system, matching present instruments, and extra with this information.
• How Donor Employer Information Can Boost Your Fundraising. Sharing company-specific matching present data with donors is a superb apply to comply with. However so as to take action, you’ll have to know the place they work! Be taught extra about amassing donor employment information and what to do with it right here.
• Matching Gift Databases: Our Comprehensive Guide. Advertising matching items throughout your web site and extra is made simpler with an identical present database. Discover this Double the Donation information to uncovering the whole lot it’s essential know concerning the main matching present software program answer.