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For the week of February 3, 2025, we’re trying on the cash behind Tremendous Bowl LIX, and the way a lot advertisers and shoppers are spending on the massive recreation.

The Common Shopper Watching on TV Will Spend $91 On Tremendous Bowl

The Kansas Metropolis Chiefs and the Philadelphia Eagles will meet for the second time in three years this Sunday and face off at Tremendous Bowl LIX in New Orleans. In its 59th version, the Tremendous Bowl has constantly grow to be probably the most seen tv applications within the US for the previous 40 years. Large viewership for the massive recreation additionally means large cash, with tickets, promoting, common spending per individual, and gamers’ incentives all factoring into the underside line. 

The primary is the price of attending the sport itself. Simply to get into Caesar’s Superdome in New Orleans is $4,470 on common per ticket for the least costly choices on secondary market resellers like StubHub, SeatGeek, and TicketMaster. The most costly ticket on the identical websites was as much as a mean of $56,593 every. 

Nevertheless, solely about 75,000 folks will be capable to watch the sport in individual this weekend. The opposite tens of tens of millions viewing it will likely be watching on TV, most definitely from dwelling—and so they plan on spending cash on the sport, too. In line with a survey from the Nationwide Retail Federation, shoppers this yr are set to spend about $91.58 every on gadgets for the Tremendous Bowl, a 6.4% enhance from final yr’s recreation. That spending is usually going to meals and drinks with about 81% of shoppers saying they’re spending some cash on it for the Tremendous Bowl. About 14% of respondents stated they’d be spending on staff attire and equipment, with 10% saying they’d purchase a brand new TV for the massive recreation. 

The sport isn’t simply profitable for in-person viewers—advertisers are shelling out tens of millions of {dollars} for commercials. Actually, the anticipated value of a 30 second advert spot through the recreation this yr is anticipated to the touch $8 million a worth that has virtually quadrupled within the final 25 years. In line with analysis from Kantar, Tremendous Bowl advertisements delivered a mean return on investment of $4.60 per greenback spent.

Broadcasting Rights and Gamers’ Incentives

Lofty promoting costs make sense whenever you put into perspective how a lot Fox—the broadcaster of the Tremendous Bowl this yr—paid for unique rights. The 11-year deal struck between Fox and the NFL will run by means of 2033 and was for over $2 billion {dollars} yearly for the 2023, 2025, 2029, and 2033 Tremendous Bowls, most NFC playoff video games, in addition to some Sunday NFL video games and different properties.

It’s not simply followers, broadcasters, and advertisers which are spending or receiving cash—the gamers within the recreation are financially rewarded by the NFL, too. Except for their wage and any incentive bonuses hooked up to their particular person contracts, the league pays every participant on the shedding staff $96,000 and every participant on the profitable staff $171,000 in line with the league’s newest collective bargaining settlement.