– InterContinental Abu Dhabi and InterContinental Residences Abu Dhabi proudly introduce their newly appointed Cluster Industrial Management Workforce, a trio of business consultants set to drive the cluster’s strategic progress and elevate its market presence. With a powerful give attention to gross sales, income, and advertising, this group is poised to bolster the properties as main 5-star hospitality service requirements for sophistication and excellence, solidifying their place as leaders in hospitality.

Khattab Mohamed, Cluster Director of Gross sales, will leverage his deep expertise in hospitality gross sales and enterprise improvement to craft impactful methods that drive income and improve key partnerships. Shamil Samsudeen, Cluster Director of Income, will apply his analytical experience in income administration and pricing methods to optimize market share and guarantee sustainable progress. In the meantime, Niza Martinez, Cluster Assistant Director of Advertising, will lead progressive advertising initiatives, combining creativity and knowledge to raise model visibility and strengthen visitor engagement. She is going to maximize digital advertisements, drive content material manufacturing, and make the most of PR to inform compelling tales concerning the properties’ wealthy Historical past, Heritage, and Tradition, additional enhancing their business success. Collectively, this dynamic group is poised to redefine the methods and success tales of those iconic IHG properties in Abu Dhabi.

Meet the Cluster Industrial Management Workforce

Khattab Mohamed Appointed as Cluster Director of Gross sales

The 2 properties proudly welcome Khattab Mohamed as Cluster Director of Gross sales. With over 20 years of expertise in hospitality gross sales and enterprise improvement, Khattab is a dynamic chief with a confirmed monitor document in driving income progress, increasing market share, and forging strategic partnerships.

All through his distinguished profession, Khattab has held key management roles at Rotana Motels, Aldar Hospitality, and IHG properties, the place he persistently delivered distinctive gross sales efficiency, enhanced market positioning, and led high-performing groups. His tenure at Seashore Rotana Abu Dhabi Advanced, Yas Island Rotana, and Vacation Inn Abu Dhabi (IHG) highlights his potential to craft progressive gross sales methods, construct lasting shopper relationships, and lead groups to success.

In his new function, Khattab will spearhead data-driven gross sales initiatives, elevate group efficiency, and implement proactive shopper engagement methods to maximise income and strengthen model positioning. His strategic imaginative and prescient focuses on leveraging market intelligence, personalizing visitor experiences, and fostering key collaborations to make sure each properties stay prime decisions for enterprise and leisure vacationers.

A agency believer in steady studying, Khattab is at the moment pursuing an MBA in International Administration & Management on the Swiss College of Administration, reinforcing his dedication to staying on the forefront of business traits and management excellence. His appointment marks a pivotal step in driving business success for each properties, additional solidifying InterContinental Abu Dhabi’s popularity as a number one hospitality vacation spot within the area.

Shamil Samsudeen – Cluster Director of Income

Bringing over 25 years of experience in income optimization, strategic pricing, and market intelligence, the 2 properties appoint Shamil Samsudeen as Cluster Director of Income. A seasoned chief within the hospitality business, Shamil’s data-driven method and deep market insights will likely be instrumental in strengthening the cluster’s aggressive edge and driving sustained profitability.

With a profession spanning Sri Lanka, Saudi Arabia, Bahrain, and the UAE, Shamil has held key management roles at InterContinental Bahrain and Jeddah Hilton, the place he efficiently applied high-impact income methods, superior forecasting fashions, and dynamic pricing initiatives. His potential to adapt to international market traits and evolving visitor behaviors makes him a serious pressure in income administration.

In his new function, Shamil will lead data-driven income methods, leveraging analytics, know-how, and cross-functional collaboration to maximise market share, optimize pricing constructions, and improve visitor worth. His strategic imaginative and prescient is centered on balancing short-term income beneficial properties with long-term sustainable progress, making certain each properties stay business leaders in Abu Dhabi.

Dedicated to innovation and excellence, Shamil will drive personalised pricing fashions, loyalty-driven incentives, and forward-thinking income options to cater to each company and leisure segments. His management is ready to raise the cluster’s efficiency, reinforcing its standing as a premier vacation spot in Abu Dhabi’s aggressive hospitality panorama.

Niza Martinez – Cluster Assistant Director of Advertising
The 2 properties are ecstatic to nominate Niza Martinez as Cluster Assistant Director of Advertising. A dynamic pressure in advertising, Niza brings experience in model technique, digital engagement, content material manufacturing, and revenue-driven advertising. As a visionary chief in 360-degree advertising, she has a confirmed monitor document of executing high-impact campaigns that amplify model presence, drive visitor engagement, and maximize important business success.

Acknowledged as one of many High 30 Hospitality PR Hotshots 2024 and featured within the Advertising Energy Listing 2024 by Hotelier Center East, Niza has been a driving pressure behind the pre-opening success of main hospitality manufacturers comparable to Vacation Inn & Suites Dubai Science Park and McGettigan’s Dubai Science Park. Her strategic mastery spans model positioning, digital advertising, PR & media, affiliation & influencer partnerships, and neighborhood engagement, all underpinned by a pointy give attention to driving leads and delivering direct income progress and securing market dominance.

Niza’s illustrious profession spans key management roles at Rixos Premium Saadiyat Island, Radisson Blu Dubai Deira Creek, and Vacation Inn Bur Dubai, the place she efficiently led high-impact model campaigns and strategic partnerships have set new requirements of success. Her progressive method has garnered a number of prestigious business accolades, with a number of of her initiatives and colleagues incomes prime awards and nominations from main publications throughout the Center East.

In her new function, Niza will lead transformational advertising methods that inform the wealthy Historical past, Heritage, and Tradition of InterContinental Abu Dhabi. By reinforcing the lodge’s model energy, digital innovation, and guest-centric engagement, Niza will make sure the cluster not solely thrives however stays undisputed as a market chief in Abu Dhabi’s fast-evolving hospitality panorama.

A Message from Sayed Tayoun, Common Supervisor

“We’re thrilled to welcome Khattab, Shamil, and Niza to our management group. Their mixed experience, strategic imaginative and prescient, and dedication to excellence will likely be key in shaping the way forward for InterContinental Abu Dhabi and InterContinental Residences Abu Dhabi. This marks an thrilling new chapter in our journey as we proceed to ship unmatched hospitality experiences and drive business progress.”

This management growth aligns with InterContinental Abu Dhabi’s dedication to innovation, visitor satisfaction, and market management, making certain continued success within the area’s dynamic hospitality business.

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