President Trump’s social media firm is transferring to place itself as a monetary companies agency that may enable his supporters to place cash into funding merchandise geared to what the corporate has known as the “patriotic economy.”

Trump Media & Know-how Group, the mother or father firm of the Reality Social platform, mentioned on Thursday that it had applied for trademark purposes for plenty of funding merchandise, together with a number of exchange-traded funds, that are much like mutual funds.

The merchandise, which Trump Media mentioned could be obtainable this 12 months, will bear names akin to “Truth.Fi Made in America ETF” and “Reality.Fi Bitcoin Plus ETF.” Trump Media utilized late last year to trademark the Reality.Fi title, which it described in its utility as a platform for monetary custody companies and buying and selling in digital property.

Mr. Trump and his household began embracing digital currencies final 12 months by partnering with a brand new digital property firm known as World Liberty Financial. Final month, the president said he was starting a memecoin — a kind of cryptocurrency that’s extra of a novelty merchandise than one thing extra established like Bitcoin.

“We are going to proceed to high quality tune our supposed product suite to develop the optimum mixture of choices for buyers who imagine in America First rules,” Devin Nunes, chief govt of Trump Media and a former congressman from California, mentioned in a information launch.

America First is a part of the political motion related to Mr. Trump. Broadly talking, corporations that espouse America First rules are advertising and marketing merchandise that particularly cater to Mr. Trump’s supporters or conservative causes. A few of these corporations are advertisers on Truth Social.

Trump Media, which is publicly traded, has struggled to generate revenues from promoting on its Reality Social or streaming video platforms. Although Reality Social is Mr. Trump’s major on-line megaphone for speaking with the general public, he has simply over eight million followers on the platform. In contrast, he has 100 million followers on X, which is owned by Elon Musk, now a prime adviser to the president.

A number of the monetary merchandise Trump Media intends to introduce might have approval from the Securities and Alternate Fee. Mr. Trump has nominated Paul Atkins, a former S.E.C. commissioner and a crypto advocate, to take the helm of the regulator.

Mr. Trump has no formal place with Trump Media, however he’s the corporate’s largest shareholder. Just a few weeks earlier than Mr. Trump was inaugurated for a second time period, he transferred his 115 million shares within the firm to a belief managed by his eldest son, Donald Jr., who can also be an organization board member.

Mr. Trump’s shares are price about $3.4 billion based mostly on Trump Media’s present $30-a-share worth.

The corporate mentioned it could be outsourcing a lot of the work on creating and managing the monetary merchandise to Yorkville Advisors, an funding agency in New Jersey, with which it signed a licensing settlement. Trump Media mentioned Yorkville would additionally handle the method of getting any crucial regulatory approvals.

Final 12 months, Trump Media entered right into a so-called fairness line of credit score with Yorkville, an association during which the agency can purchase discounted shares from the corporate in return for money. The deal permits Yorkville to purchase as much as $2.5 billion price of inventory over a three-year interval.

Yorkville specializes in investing in small companies. In 2012, the S.E.C. accused the agency of misvaluing its property to cover losses from buyers. However in 2018, a federal choose dealt a giant blow to the S.E.C. by dismissing many of the civil fraud claims in opposition to Yorkville. The S.E.C. finally agreed to dismiss the matter totally.

Mark Angelo, Yorkville’s president, mentioned within the Trump Media information launch, “We significantly worth our place as a strategic monetary companion to TMTG.”