Peachtree Group (“Peachtree”) introduced that the agency surpassed $2 billion in resort improvement, bringing its whole improvement portfolio to 48 resorts nationwide.
Peachtree’s improvement journey started 17 years in the past with a $10 million Fairfield Inn venture in Alabama, establishing its experience in resort improvement with a give attention to suburban, freeway and tertiary markets throughout the Southeast and Midwest.
Right this moment, Peachtree has expanded its attain, solidifying its management in hospitality improvement with initiatives not solely in its conventional markets but in addition in city infill areas nationwide. Current milestones embody topping out a beachfront resort in Gulf Shores, Alabama and breaking floor on a dual-branded venture in Uptown Dallas, Texas.
«Our early initiatives taught us construct effectively and successfully, setting the stage for the extra complicated and impactful developments we’re delivering in the present day,» stated Greg Friedman, managing principal and CEO for Peachtree. «From suburban mainstays to city landmarks, our crew’s adaptability and experience have been the cornerstone of our success.»
Showcasing its versatility, Peachtree leverages an skilled underwriting and venture administration platform to strategically develop its footprint into bigger city infill markets nationwide, collaborating with native improvement companions and pursuing bigger investments.
Current and ongoing initiatives embody:
- Embassy Suites, Gulf Shores, Alabama: This beachfront resort, the biggest within the space, lately topped out and is about to open in summer time 2025.
- AC and Moxy Resort, Uptown Dallas: This 264-room, dual-branded Marriott-branded improvement broke floor in August 2024 and represents a milestone in city hospitality improvement.
- Tru by Hilton, Huntsville, Alabama: a contemporary 98-room resort designed for consolation and comfort, scheduled to open within the fourth quarter of 2025.
These initiatives and others underneath building span the nation and spotlight Peachtree’s skill to execute throughout a broad spectrum of hospitality asset sorts, from limited-service properties to high-rise, amenity-rich resorts.
Peachtree has been a robust advocate of the Certified Alternative Zone (QOZ) program since its inception, strategically allocating capital to drive financial improvement and to fulfill this system’s goal of fostering revitalization and development in underserved communities.
Current examples of Peachtree’s success in QOZ developments embody:
- AC Resort by Marriott, Sacramento, California: This resort remodeled an underperforming floor car parking zone right into a signature downtown resort and was lately awarded one of many metropolis’s Best Real Estate Projects for 2024.
- Residence Inn by Marriott, San Antonio, Texas: Succeeding an older-generation property, the resort is profiting from a premier location close to robust demand drivers in a various and rising market.
- The Hampton Inn & Suites Maui, Kahului, Hawaii: A 136-room beachfront property and Kahului’s solely branded resort. Positioned to seize demand from each the cruise ports and the first airport, it’s set to open by the tip of March.
The agency has been one of the vital energetic resort builders in QOZs, having already opened 10 resorts, with one other 5 underneath building and three within the pipeline in these designated areas.
“Inns are extra than simply buildings; they’re drivers of financial alternative, creating native jobs and offering paths to significant careers in hospitality. By investing in underserved hospitality markets, we purpose to assist the expansion of neighborhoods and contribute to their improvement,” Friedman stated.
Whereas Peachtree stays dedicated to its core experience in suburban, limited-service resorts—exemplified by the Homewood Suites by Hilton venture in Louisville, Kentucky—it has additionally embraced bigger, extra complicated developments in major markets. These initiatives mirror Peachtree’s dedication to diversifying its portfolio and creating long-term worth.
«Our improvement technique is about figuring out alternatives the place we are able to leverage our discovered experience and push the boundaries of what we are able to obtain,» Friedman stated. «Whether or not it is suburban effectivity, city complexity or transformative Alternative Zone developments, our crew continues to ship distinctive outcomes for our stakeholders.»
With a confirmed monitor file and a forward-looking strategy, Peachtree is poised to proceed main the best way in hospitality improvement. The agency’s skill to steadiness effectivity, innovation and social influence ensures it stays properly positioned to fulfill the evolving calls for of the market.
About Peachtree Group
Peachtree Group is a vertically built-in funding administration agency specializing in figuring out and capitalizing on alternatives in dislocated markets, anchored by industrial actual property. Right this moment, the corporate manages billions in capital throughout acquisitions, improvement and lending, augmented by companies designed to guard, assist and develop its investments. For extra info, go to www.peachtreegroup.com.