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Key Takeaways
- Extra iPhones had been upgraded throughout Apple’s fiscal first quarter than any earlier interval, CEO Tim Cook dinner stated on the corporate’s earnings name Thursday.
- The milestone comes as Apple expands the provision of its AI options, with gross sales of the iPhone 16 faring higher in markets the place Apple Intelligence is out there, Cook dinner stated.
- Apple Intelligence shouldn’t be but out there in China, the place Apple income fell 11% year-over-year.
Extra iPhones had been upgraded throughout Apple’s (AAPL) fiscal first quarter than any earlier interval, CEO Tim Cook stated on the corporate’s earnings name Thursday.
That milestone comes because the iPhone 16 lineup, which rolled out in September, is outpacing the efficiency of the iPhone 15 within the months following its launch in September 2023, Cook dinner stated.
Prospects are upgrading partially to get entry to Apple Intelligence, the corporate’s suite of artificial intelligence instruments out there on iPhone 15 and iPhone 16 fashions, Cook dinner stated, including that iPhone 16 gross sales had been stronger in markets the place Apple Intelligence is out there in comparison with markets the place it hasn’t been rolled out.
That would point out a chance for income progress in markets like China, the place Apple Intelligence stays unavailable attributable to regulatory hurdles. Apple’s first-quarter income fell 11% year-over-year within the area, as Chinese language smartphone makers like Vivo and Huawei gained market share. Total, Apple’s iPhone gross sales fell just below 1% year-over-year to $69.14 billion.
In April, Apple Intelligence will probably be made out there in extra languages, together with French, German, Italian, Portuguese, Spanish, Japanese, Korean, simplified Chinese language, and localized English in Singapore and India, the corporate stated. Apple expects to unveil new AI options sooner or later too, together with an “much more succesful Siri,” Cook dinner stated.
Cook dinner stated he expects Apple Intelligence to «go mainstream» as the corporate’s base of iPhone 15 and iPhone 16 customers grows.
“I do know from my very own private expertise, when you begin utilizing the options you may’t think about not utilizing them anymore,” he stated.