Marriott Worldwide right this moment introduced the signing of Sheraton Al Khobar Al Hamra with Ashaad Firm – marking the debut of the Sheraton model in Al Khobar, Saudi Arabia. Anticipated to open in 2028, Sheraton Al Khobar Al Hamra will mirror the model’s new imaginative and prescient with its design and activations, use of expertise and welcoming communal areas.
“Sheraton has had a long-standing presence within the Kingdom, and we’re excited to work with Ashaad Firm to additional broaden the model’s portfolio within the nation with its entry into Al Khobar,” stated Chadi Hauch, Regional Vice President, Lodging Improvement, Center East, Marriott Worldwide. “This resort will embody Sheraton’s new identification, providing company a novel expertise via enhanced providers and designs whereas staying true to its legacy. This deal additionally additional helps the demand we’re seeing for enterprise and leisure journey into the Japanese Province of the nation.”
Ali bin Mohammed Al Ali, Chairman of Ashaad, commented: “In mild of the good momentum within the Kingdom, pushed by transformational developments and its rising status as a regional and worldwide hub for international occasions, we at Ashaad are proud to be a part of this outstanding transformation. Our strategic settlement with Marriott Worldwide and Aleph Hospitality to introduce the distinguished Sheraton model to the town of Al Khobar represents an essential step in our dedication to delivering world-class resort tasks.
This collaboration displays our dedication to enhancing the hospitality sector by offering unparalleled experiences to company from around the globe. The brand new Sheraton Al Khobar Al Hamra will embody creativity and class, in keeping with the model’s new identification whereas assembly the aspirations of holiday makers and residents of the Kingdom. We’re honoured to contribute to the Kingdom’s imaginative and prescient to create a vibrant and globally aggressive tourism and hospitality trade”
Sheraton Al Khobar Al Hamra is predicted to function 580 elegantly designed guestrooms and suites, providing a mix of recent consolation and magnificence. Embracing the model’s new path, the resort can also be anticipated to incorporate three distinctive culinary ideas, all enhanced by technology-enabled design in keeping with Sheraton’s refreshed F&B philosophy. Friends can stay up for inviting lounges and collaborative areas, reminiscent of &Extra by Sheraton, Studios, Cubicles, and the Sheraton Membership Lounge.
Design plans for the property additionally embody versatile banquet halls, fashionable assembly rooms, expansive convention halls, devoted enterprise zones and a celebration corridor. Moreover, company can stay up for having fun with a spread of leisure facilities, reminiscent of a state-of-the-art health centre, a pool, spa and youngsters membership.
Sheraton Al Khobar Al Hamra might be located close to Al Shbaily Mall, the biggest shopping center within the metropolis, and in shut proximity to the King Fahd Causeway which connects Saudi Arabia to Bahrain.
Aleph Hospitality, the biggest unbiased resort administration firm within the Center East and Africa recognized for its experience in managing upscale lodging throughout numerous locations, will collaborate with Marriott Worldwide and Ashaad Firm because the third-party operator for the franchised property.
Tariq Dowidar, Vice President KSA, Aleph Hospitality stated: “We’re honoured to be entrusted with the administration of what’s going to be a landmark resort in Al Khobar. This might be our third property in collaboration with Marriott Worldwide within the Center East and we stay up for welcoming the primary company and offering them with the distinctive visitor expertise Sheraton is world-renowned for.”
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