Alternative Accommodations Worldwide, Inc., one of many world’s largest and most profitable lodging franchisors, celebrated one other yr of improvement success throughout key manufacturers and a number of segments in 2024. Alternative achieved exceptional milestones over the course of the yr that underscore its place as a pacesetter within the hospitality trade and its sturdy potential for continued progress in 2025 and past.
“Alternative Accommodations ran by way of the end line in 2024, and we’re decided to construct on that sturdy momentum within the coming yr,” stated Alternative Accommodations Worldwide President and CEO Patrick Pacious. “Our distinctive revenue-intense progress technique and unyielding deal with driving our house owners’ income up and their prices down will proceed to energy the long run for Alternative and our resort house owners — and that future is vivid.”
Main from the Entrance in Prolonged Keep
Within the fast-growing prolonged keep phase, Alternative matched its earlier annual document with a complete of 61 resort openings, highlighted by the grand opening of its 500th prolonged keep property in October. That progress included the opening of 25 WoodSpring Suites and 6 Everhome Suites lodges — each information for the respective new-construction manufacturers — in addition to 16 MainStay Suites and 14 Suburban Studios properties. WoodSpring, which was named the #1 financial system prolonged keep model by the J.D. Energy North America Resort Visitor Satisfaction Index Research for a second yr in a row, accounted for 70% of all new lodges beneath development and 65% of all 2024 floor breaks within the phase, as of November.
The One to Watch in Upscale
Within the upscale phase, the place Alternative has turn into the trade’s one to look at, the corporate opened 27 new lodges, together with 18 Ascend Resort Assortment properties, an 80% year-over-year improve for the model, in addition to seven Cambria Accommodations and a pair of recent Radisson properties. The brand new upscale lodges embrace The Quincy, Ascend Resort Assortment, in Washington, D.C., the Cambria Resort Niagara Falls in New York, and the Radisson Fairview Heights – St. Louis in Illinois. In its first full yr since Alternative’s integration of the Radisson Americas manufacturers in 2023, the upscale Radisson model noticed a virtually 7.5% year-over-year improve in RevPAR, paving the way in which for continued progress.
Persevering with the Momentum in Midscale and Extra
In midscale, the place Alternative has lengthy been a pacesetter, the corporate opened 41 High quality Inn lodges in a yr the place the model celebrated its 85-year anniversary. Alternative additionally drove sturdy improvement progress throughout its higher midscale portfolio, with 26 openings for its flagship Consolation model and 6 for Nation Inn & Suites by Radisson. Alternative continued to spice up the worth proposition supplied by Nation Inn & Suites in 2024, driving a 19-point improve in RevPAR Index, a 20% improve in direct on-line contribution and a ten% improve in income from the World Gross sales staff, year-over-year.
Further highlights from 2024 and early 2025 embrace:
- Relaunching Radisson People as an higher upscale tender model to enrich the Ascend Resort Assortment and relaunching Radisson Blu and Radisson with new guestroom design packages. Earlier this month, the corporate unveiled new logos for all three manufacturers.
- Introducing a proprietary “Foyer in a Field” modular design bundle that permits hoteliers to rework public areas akin to foyer eating areas into multi-functional, revenue-generating areas in as little as 120 days for its Suburban Studios and MainStay Suites prolonged keep conversion manufacturers. The revolutionary answer follows on the success of Alternative’s unique “Kitchen in a Field” bundle.
- Opening 20 properties and awarding 37 franchise agreements — each all-time highs — beneath its Supporting Possession Entry and Illustration (SOAR) program, which goals to draw, mentor and assist entrepreneurs from traditionally underrepresented teams on their path to resort possession.
Capitalizing on Conversions
Alternative is poised for continued progress in 2025 because it capitalizes on its world-class conversion functionality, which permits the corporate to shortly transfer properties by way of its improvement pipeline, offering great worth to new or present house owners in any market circumstances.
“Trade projections present that resort demand progress will proceed to outpace provide progress this yr and in 2026,” defined Dominic Dragisich, Govt Vice President for Operations and Chief World Model Officer at Alternative Accommodations Worldwide. “That’s the kind of surroundings wherein our unequalled resort conversion functionality actually shines. Our potential to effectively convert present lodges into Alternative-branded properties is a core competency that may proceed to assist gasoline the expansion of our world portfolio in 2025 and past.”