TravelBoom Hotel Marketing, a number one supplier of modern digital options for the hospitality business, immediately introduced the publication of latest analysis to supply firms within the hospitality and tourism sector with a deep-dive take a look at the evolving leisure journey panorama.

Its 2025 Leisure Travel Study gives actionable insights for a way these industries can higher attain and have interaction with leisure vacationers immediately.

One dominant theme that emerged was that immediately’s leisure vacationers are extra inclined to pay for a lot of these experiences if firms prioritize affordability, flexibility and personalization.

Earlier this month, the U.S Journey Affiliation revealed a report that predicted that spending on home leisure journey will enhance by 3.9%, surpassing $1 trillion in 2025. 

“Leisure journey is one in all life’s most fulfilling experiences and financial system however, shoppers have advised us that they actually wish to pursue and cherish a lot of these adventures,” mentioned Pete DiMaio, Chief Working Officer, TravelBoom Resort Advertising and marketing. “As an business, we want to verify we’re doing our half to offer shoppers what they need and that was the impetus for why we initially commissioned this analysis.”

Beneath is a abstract of the report’s key findings and actionable takeaways:

• Prioritize worth and adaptability. Rising journey prices have led to elevated demand for budget-friendly choices, with reductions, bundled packages and versatile reserving insurance policies being among the many prime requests. 28% of respondents mentioned they had been actively searching for extra reasonably priced lodging. 72% cited beneficiant cancellation insurance policies as vital to lowering reserving uncertainty. 
• Make the most of personalization for greater conversions. 56% of respondents mentioned they most popular extra customized journey choices.
• Embrace native tradition and wellness. 43% confirmed curiosity in wellness retreats and prioritized actions like spa therapies (83%), meditation (57%), and health lessons (42%). Respondents additionally positioned a excessive worth on participating with native companies and cultural experiences – 46.2% actively search them out throughout journeys.
• Tech is a crucial journey perk. 74% cited the provision of high-speed web as one in all their prime leisure journey work-friendly perks. 
• Maximize social media and influencer impression. Social media, notably YouTube (24%) and Fb (18%), play a serious position in informing and driving leisure journey choices. On-line opinions are one other impactful channel, with 70.6% of respondents unwilling to ebook with out first consulting opinions. 
• Stability sustainability and prices. 67% of respondents worth eco-friendly practices. 28% mentioned they’re keen to pay extra for them. This discovering underscores the potential alternative to place inexperienced initiatives as cost-friendly, including additional worth to the visitor expertise. 
• Use loyalty applications to drive direct bookings. Greater than 60% of vacationers want motels with on the spot loyalty rewards and this technique could assist to speed up direct bookings.

TravelBoom polled 500 respondents nationwide who’ve had a minimum of one leisure journey within the final 12 months. The survey was carried out in December 2024. 

For extra info or to obtain the total report, click on here.

About TravelBoom Advertising and marketing

TravelBoom makes a speciality of creating and executing personalized data-driven advertising options that drive direct bookings and progress for its purchasers. With over 25 years of expertise in digital advertising for journey and motels, TravelBoom leverages superior information science and analytics to uncover insights and develop methods that vastly improve outcomes for our purchasers and scale back reliance on third-party channels. TravelBoom can also be host of the world’s #1 ranked Resort Advertising and marketing Podcast and its quarterly Traveler Sentiment Research each of which could be discovered at www.travelboommarketing.com.