Hospitality consultants from one of many main resort administration programs have revealed – “Making it by the digital jungle” – a complete information to digital transformation of the visitor journey.

Authored by Maria Santoro and Carsten Wernet, the e-book explores the varied phases  and the most recent market options informing hoteliers of the digital developments. The intention is to assist hoteliers redefine and elevate the visitor expertise. 

The 131-page information to digital transformation of the visitor journey has been designed as a compass to steer trade professionals by right now’s digital jungle. With a set of sensible and strategic insights, it helps hoteliers, consultants, college students and trade newcomers by the challenges, and helps to keep away from the pitfalls of digitalisation.

Obtainable in print and as an book, hoteliers will study how you can design and implement the best digital visitor journey for his or her property or resort model by SIHOT’s Six-step Strategy. Via this course of, motels will be capable of create a personalised digitalisation technique to navigate the visitor journey with readability and confidence. 

Maria Santoro, co-author and Accomplice Supervisor at SIHOT mentioned, “Digital transformation can seem to be navigating a dense jungle — stuffed with alternatives but additionally unexpected challenges. Discovering the appropriate path, avoiding pitfalls, and staying centered in your targets is usually overwhelming. Subsequently we set ourselves to activity to offer the trade with a complete information by this digital jungle, enabling them to make sure the appropriate funding is made.”

Carsten Wernet, co-author and Chief Govt of SIHOT mentioned, “Our objective is to teach and encourage hoteliers to take the appropriate strategy and guarantee their digital technique is match for goal. This isn’t nearly showcasing technological options — it’s about displaying how these instruments could be leveraged to redefine and elevate the visitor expertise. As a expertise supplier, we’re deeply embedded within the digital transformation of the hospitality trade. But, it was essential for us to strategy this e-book from a impartial perspective. We’re not right here to advertise particular instruments or distributors; as an alternative, we give attention to serving to hoteliers align expertise with their distinctive wants and goals.” 

SIHOT, one of many main resort administration programs, digitalises tech stacks for leisure resorts, resort chains, MICE motels, tenting and hostels – supporting greater than 3,500 high motels worldwide together with Accor, Finest Western Lodges & Resorts, Motel One, Wyndham Lodges & Resorts and Meininger Lodges.

The e-book is on the market now for obtain in an book format, and shall be in print format at ITB 2025 – SIHOT Corridor 8.1 / Stand 136.