What really issues to vacationers when planning their leisure journeys in 2025? And, what insights can the journey business achieve? For the second consecutive yr, Sabre, a number one journey expertise innovator, surveyed its international group members to find what journey business insiders prioritize when reserving their very own holidays. Mixed with Sabre’s wealthy business knowledge, the outcomes reveal 10 key tendencies shaping how we journey this yr:
- Multi-tripping: Most survey respondents are planning to take at the least two holidays, and a big proportion are planning 4 or extra leisure journeys;
- Vacationers from Asia Pacific are main the way in which in the case of 2025 journey plans, with a 34% enhance in bookings for the yr to this point;
- Child Boomers are the era most definitely to extend their journey finances;
- Vacationers are more and more searching for outside adventures;
- Meals is a key a part of 2025 journeys for a big variety of survey respondents;
- Airline high quality is most necessary to youthful vacationers;
- Reserving ease is a key consideration for survey respondents;
- Most vacationers prefer to plan forward by reserving their journeys at the least three months upfront;
- Vacationers are taking journeys with prolonged household to spend high quality time collectively; and
- Sustainability turns into a extra important issue for vacationers when they’re knowledgeable about their potential carbon footprint.
1. Multi-tripping
Why settle for only one trip, when you may squeeze two into the yr…and even 5?
In 2025, journey is a key precedence, with most respondents planning at the least two leisure journeys – a rise of 6% from 2024. And, should you’re dreaming of much more trip time, you’re not alone: near 1 / 4 of survey respondents are planning 4+ journeys, a rise from final yr when a fifth mentioned the identical. 12% of respondents are gearing up for 5 or extra getaways in 2025, a 2% rise from final yr. Solely 3% of individuals mentioned they’re skipping holidays totally for 2025, a giant drop from 2024’s 9.4%.
This pattern can also be borne out by Sabre’s international journey insights, which verify the prioritization of journey the world over. There are 9% extra air bookings for 2025 (when bookings constituted of January by way of September 2024 for journey in 2025), in contrast with the identical time interval final yr.
“My dad instilled in me a love for journey from an early age, so I perceive the will to discover completely different cultures and see as a lot of the world as attainable. Individuals are positively prioritizing their journey experiences in 2025. Dad and I lately visited Iceland and Greenland collectively, including a 151st nation for him, and my 122nd nation, so I’ve obtained some catching as much as do.”
2. Asia Pacific setting the tempo
Asia Pacific (APAC) is the journey frontrunner to this point for 2025. In accordance with Sabre’s international journey knowledge, there’s 34% enhance in bookings made by vacationers from the area year-on-year ( bookings constituted of January to September 2024 for journey in 2025), outpacing different areas.
Decrease airfares in APAC may very well be one issue driving this development. Elevated air capability within the area has resulted in fare value reductions of 10% within the first quarter and 5% within the second quarter of 2025, making journey extra accessible and serving to to gasoline demand. A rising center class in key APAC markets comparable to India, Indonesia, and Vietnam, can also be resulting in elevated journey.
“Residing and dealing in Asia, I’m privileged to repeatedly journey throughout the area to satisfy with our clients and to see first-hand the area’s outstanding dynamism. What is important is that companies, airways, and the broader journey ecosystem have the scalable expertise they should get essentially the most out of this rising journey demand for his or her enterprise and their vacationers.”
Brett Thorstad, Vice President, Company Gross sales and Airline Distribution, Asia Pacific, Sabre
3. Hey, large spenders
With elevated journey exercise in 2025, it’s no shock that family journey budgets are on the rise. Over 90% of vacationers surveyed are spending the identical or extra on journey in comparison with 2024. Nonetheless, spending habits range considerably throughout age teams.
Youthful respondents, significantly Gen Z (born 1995-2012), are specializing in budget-friendly choices to stretch their journey {dollars}, with most sustaining a finances that’s similar to or solely barely increased than final yr.
In distinction, many Child Boomers (born 1946-1964) responded that they’re elevating their journey spend, with this era having the very best proportion of respondents opting to spend considerably extra on journey in 2025 than they did in 2024.
“With journey budgets growing in 2025, hoteliers have a chance to seize this elevated spending energy by delivering distinctive worth and tailor-made experiences. Vacationers, whether or not they’re in search of budget-friendly choices or indulging in elevated, luxurious stays, wish to really feel their spending is worth it. By utilizing superior retailing expertise and data-driven insights, hoteliers can assume past the room to exceed visitor expectations with experiences that resonate with the varied preferences and budgets of right now’s vacationers.”
4. In search of journey
The survey signifies that vacationers are embracing journey in 2025, with a rising curiosity in exploring the nice outside and taking part in sporting actions throughout their leisure journeys.
Cultural experiences stay a favourite, with 46% of respondents rating visiting the likes of landmarks, monuments, museums, and galleries as their high vacation exercise. Nonetheless, journey journey is quickly gaining traction, with near 30% prioritizing outside pursuits and sports activities whereas on trip.
This pattern is particularly robust amongst Gen Z, the place 73% of respondents cite sports activities and outside actions as their most popular trip exercise. Whereas Gen X (born 1965-1979) and Gen Y (born 1980-1994) incorporate extra child-friendly actions into their plans, the deal with journey resurges amongst Child Boomers, who maybe have extra freedom in how they spend their time on vacation, with 45% of respondents emphasizing the significance of out of doors and sporting experiences of their journey itineraries.
“As we transfer additional by way of 2025, our survey signifies that journey journey is experiencing outstanding development throughout generations, from Gen Z in search of adrenaline-filled actions to Child Boomers rediscovering the nice outside. This shift highlights a broader pattern: travellers right now are prioritising distinctive, significant experiences over conventional itineraries. Sabre is on the forefront of supporting these adventurous wants by way of progressive options comparable to our AI-driven Lodging AI and Buying AI instruments, in addition to our multi-source content material platform – applied sciences that empower the journey business to ship personalised, seamless choices by dynamically analysing traveler preferences, integrating numerous content material sources, and simplifying reserving workflows.”
5. Build up an urge for food
It appears all that journey and exercise is fuelling a rising urge for food for native delicacies whereas on trip. The outdated saying that the “method to an individual’s coronary heart is thru their abdomen” holds true too for vacationers, with meals set to play a central position within the journey expertise for 2025, based on Sabre’s survey. Culinary experiences are particularly necessary to Child Boomers, with 27% figuring out meals as their high trip precedence.
This deal with meals isn’t distinctive to Sabre’s findings. Research from the IMARC Group highlights the booming culinary tourism market, which is projected to achieve $4.2bn by 2033 – rising at a formidable charge of over 14% yearly from 2025 to 2033. In the meantime, based on the Hilton’s 2025 trends report, extra vacationers are targeted on meals.
“For me, meals is a lot extra than simply sustenance on trip – it’s a gateway to connection. Whether or not it’s bonding with household throughout a cooking class, or sharing a meal made with domestically grown elements, meals permits us to immerse ourselves in genuine experiences and construct significant connections with the communities we go to. It’s these moments that create recollections and deepen the enjoyment of journey. That’s why it’s so necessary that Sabre is delivering the expertise the journey business must create the customized experiences vacationers need.”
6. Airline high quality issues to youthful generations
On the subject of reserving a visit, it’s no shock that price, vacation spot, and actions rank as the highest priorities for vacationers.
Nonetheless, an fascinating pattern emerges amongst youthful vacationers: though they aren’t considerably growing their journey finances for 2025, they place excessive significance on airline high quality. Almost 10% of Gen Z respondents recognized the standard of the airline as a key issue of their decision-making, with a notable portion of Gen Y vacationers echoing this sentiment. This emphasis on airline high quality presents a chance for carriers targeted on enhancing service and fleet requirements.
“When selecting their airline, it’s clear that it isn’t a couple of ‘race to the underside’ for the bottom value. As an alternative, passengers are searching for a top quality expertise from their airline. However, what high quality means for one individual isn’t the identical as for an additional. That’s why personalization is so necessary. We launched our new retailing platform, SabreMosaic, for airways in 2024 and are persevering with so as to add capabilities in 2025 in order that airways can tailor the expertise in a manner that is smart for his or her passengers and their enterprise.”
7. Reserving ease
The survey signifies that reserving ease is especially necessary to Gen X and Gen Y, indicating a robust alternative for the journey business to create a extra seamless, tailor-made method to e book journey. These touring with youngsters responded that also they are extra prone to e book a tour bundle than different forms of traveler; doubtless valuing the comfort and construction these packages present.
“As we speak’s digital native traveler has limitless choices for a way and what to e book. All that selection can shortly turn into overwhelming. Simply as we don’t wish to scroll endlessly by way of each film on Netflix, or each product on Amazon, vacationers need confidence that they’re being offered with the perfect choices for his or her wants with out the whole lot themselves. Now could be the chance for journey brokers to curate the proper journey. To take action successfully, journey brokers want superior expertise to sift by way of the huge array of choices and current essentially the most related ones to their purchasers. That’s why we developed our multi-source content material platform to unravel content fragmentation, empowering companies to check, store, e book, and repair all forms of journey content material with ease.”
Madhavan Kasturi, Head of World Resolution Engineering, Sabre
8. Early chook bookings
Reserving home windows—the time between reserving and journey—can present traveler confidence, with longer home windows reflecting better optimism. Nonetheless, an extended interval between reserving and date of journey doesn’t essentially imply extra journey; this would possibly merely replicate modifications in when individuals are selecting to e book their 2025 journeys.
Sabre’s analysis reveals 52% of survey respondents buying flight tickets three to 6 months earlier than departure – a 14% enhance in comparison with the identical interval final yr. In the meantime, 14% of vacationers are reserving at the least six months upfront, marking a 4% uptick.
World reserving knowledge from Sabre echoes these tendencies, exhibiting essentially the most important development in bookings made even additional upfront. Specifically, journey deliberate for October 2025 is exhibiting a big uptick, most notably for vacationers reserving from APAC who’re planning journeys across the Golden Week journey interval in China, the place quite a lot of public holidays come collectively to offer a full week off work.
” The managed journey class stays necessary, and the journey business’s success – each for our provide companions and our journey advisors – will hinge on capturing demand early by delivering related and customized content material to finish vacationers. Platforms like Sabre Content Services for Lodging, together with merchandise like Lodging Retailer and Lodging AI will play a pivotal position on this, using superior machine-learning capabilities from Google to tailor lodging, automobile, and rail choices to satisfy traveler and company preferences with precision and confidence.”
9. Household first – touring with prolonged household
Most respondents are touring with youngsters, adopted by these touring as {couples}. Nonetheless, the survey outcomes point out that there’s a considerably increased share of respondents in Latin America and the Caribbean (LAC) in addition to in North America who’re journeys with prolonged household.
This pattern is mirrored in different business analysis. For instance, Beaches Resorts and Censuswide discovered vacationers are prioritizing high quality time with grandparents and prolonged household interactions on trip. Their survey discovered 69% of oldsters would love grandparents to hitch them for extra trip time. In the meantime, research in Asia by Booking.com discovered 47% of households worth bonding time as the highest good thing about intergenerational journey.
Sabre international reserving knowledge additionally reveals that multi-person bookings are seeing a year-on-year increase, with group bookings for seven individuals exhibiting a 14% enhance, and for eight or extra individuals, the rise is near 1 / 4 at 23% (bookings constituted of January by way of September 2024 for journey throughout 2025).
10. Sustainability counts – when it’s seen
Sabre’s survey means that sustainability is enjoying an more and more necessary position in vacationers’ choices, particularly when clear info is offered. Whereas price and comfort stay high priorities, Sabre’s survey highlights the ability of consciousness in shaping sustainable decisions. When offered with knowledge on lower-emission choices, 54% of respondents mentioned they thought-about carbon emissions of their resolution making. Amongst them, over 5% mentioned they’d select essentially the most eco-friendly flight even at the next price, whereas 49% mentioned they’d favor decrease carbon-emitting flights when costs have been similar to different choices.
“These findings have illuminated a robust reality: sustainability issues when it’s seen. Our survey outcomes spotlight the rising affect of sustainability info on journey choices. Whereas price and comfort typically take priority, vacationers are more and more open to creating extra eco-conscious decisions. By offering clear knowledge on carbon emissions, in Sabre’s case, sourced from the Journey Affect Mannequin, we will empower vacationers to make knowledgeable choices that scale back their affect on our planet. It’s clear that sustainability is now not a distinct segment concern; it’s turning into a mainstream consideration, and now we have the chance to cleared the path.”
Because the survey signifies that vacationers are embracing extra journeys, allocating larger budgets, and approaching the remainder of 2025 with elevated confidence, the deal with significant experiences, high quality household time, and sustainability continues to develop. Journey is a vital precedence, and delivering on these expectations requires clever, open, modular, and scalable expertise to anticipate and reply to evolving tendencies. By embracing the proper instruments, the business can present the tailor-made, seamless experiences vacationers search – guaranteeing their journeys are as fulfilling and memorable as attainable – for 2025 and the years forward.