Now Now NoHo, an progressive sleeper cabin lodge situated on Bowery within the coronary heart of NoHo, New York Metropolis, is now accepting reservations for April 1, 2025, and past. Envisioned as a transformative boutique expertise for solo vacationers, Now Now NoHo affords 180 small however thoughtfully designed sleeper cabins that mix the nostalgia of European practice vehicles with the ingenuity of Japanese capsule lodges. The lodge is designed for adventurers in search of a novel and reasonably priced approach to discover New York Metropolis beginning at $125/evening.
Led by Dovetail + Co, the artistic drive behind award-winning lodges in Newport, R.I. and Hawaii, Now Now NoHo embodies the corporate’s mission of selling exploration and discovery. The lodge’s distinctive design, crafted by New York-based Islyn Studio, is impressed by the vivid world of goals, with interiors that blur the road between actuality and risk. Company will get pleasure from entry to communal areas, curated experiences, and a calendar of occasions that encourage connection and exploration.
“Now Now NoHo was created to carry vacationers an reasonably priced but significant expertise in some of the vibrant neighborhoods in New York Metropolis,” mentioned Phil Hospod, Founder and Chief Government Officer, Dovetail + Co. “We’re thrilled to supply a basecamp the place friends can recharge, discover, and join with fellow adventurers. It’s not only a place to remain—it’s a gateway to the whole lot that makes New York Metropolis extraordinary.”
Every single-occupancy cabin is meticulously designed with options that embrace a customized Wright mattress, Garnier-Thiebaut linens, Brooklinen gown, a sound machine to boost restful sleep, and Now Now NoHo-branded facilities together with an eye fixed masks, earplugs, and slippers. For an extra $30 per evening, friends can go for the Now or By no means Sleeper Cabin, which is barely bigger than the entry-level room class, and options in-room artwork murals by native artists. Now Now NoHo uniquely affords a devoted Girls+ ground, particularly designated for girls and non-binary friends. Shared loos are geared up with Grown Alchemist tub merchandise and lockable showers and bogs. Loos are designed to be as practical as they’re daring, that includes purple doorways, inexperienced sinks, herringbone inexperienced tile, asymmetrical mirrors, and pendant lighting.
The lodge is equally dedicated to leveraging know-how for a seamless visitor expertise, providing a pre-arrival self-check-in by way of cell app, along with check-in kiosks within the foyer. The foyer can even have a retail space providing Now Now NoHo-branded merchandise. Company can additional elevate their keep by renting distinctive facilities comparable to Fuji Instax cameras, Therabody Good Goggles and Theraguns, Nintendo Sport Boys, Solawave Purple Mild Remedy Masks, and extra.
Communal areas for friends to collect embrace the Visitor Lounge, a vibrant lower-level house with gradient rainbow-colored wallpaper, a group calendar, and a merchandising machine stocked with well being and wellness merchandise comparable to face masks, adaptogenic mushroom gummies, lip balms, curated snacks, and extra. Now Now NoHo will host a calendar of actions and occasions on-site and at neighboring companies for friends to satisfy one another. Examples embrace yoga and wellness courses at Three Jewels, completely satisfied hours at Bowery Electrical, and low cuppings at Darkish Matter Espresso. The lodge will nearly join friends and inform them about particular happenings within the lodge and across the neighborhood. There can even be an in-lounge connections board to publish particular gatherings and to encourage friends to depart a word, make plans, and get to know different vacationers with related pursuits. Now Now NoHo will shock friends with tickets to live shows, artwork displays, and museums, and notify friends by way of the communication platform.
Now Now NoHo will introduce a Membership Plan, priced at $100/month or $1,200/12 months, which incorporates one complimentary evening’s keep per thirty days, 25% off extra stays, 10% off reward store purchases, and early check-in or late check-out when out there. Annual members additionally obtain a complimentary gown and slippers upon becoming a member of. For vacationers in search of flexibility, the Sleep Membership is free to hitch and gives entry to particular member charges, plus perks comparable to free slippers after 5 stays and a complimentary evening (as much as $150 worth) after ten stays. Each applications are designed to supply unique advantages that rework each go to right into a memorable journey.
Situated at 338 Bowery, Now Now NoHo locations friends on the crossroads of a few of Manhattan’s most iconic neighborhoods, together with SoHo, the East Village, and the Decrease East Aspect. Bowery is a historic avenue—the oldest in New York Metropolis—with deep cultural and social significance. Now Now NoHo will present vacationers with a memorable and accessible expertise within the metropolis that by no means sleeps.