Accor’s luxurious and way of life manufacturers Sofitel, Sofitel Legend, MGallery and Emblems achieved file development in 2024 with near 90 inns signed collectively.

Below the management of Maud Bailly as CEO for the previous two years, these flagship manufacturers have undergone a complete transformation prompting renewed curiosity from house owners and traders.

“2024 has been a milestone 12 months for our manufacturers, marking unprecedented improvement momentum,” stated Bailly.

“This accelerated pipeline displays the dedication and exhausting work of our distinctive groups worldwide, strengthening our community’s consistency, redefining our model identification, and elevating our model promise.

“Two years in the past, this new period was only a imaginative and prescient as we laid the foundations of our new organisation and formed our strategic roadmap. Right this moment, it has turn into a actuality. There may be nothing extra rewarding than restoring readability and pleasure to the manufacturers and its proficient folks.”

As a part of its Sixtieth-anniversary celebrations final 12 months, Sofitel ushered in a brand new period with 26% of its 120-strong international portfolio at the moment below renovation consistent with the renewed model.

Now with a reignited pipeline, 32 new Sofitel inns are to be opened over the approaching years, increasing into key locations comparable to Egypt, Vietnam, Portugal, Eire, Mexico and India.

For Sofitel Legend, three new flagships are set to open in Prague, India and in Egypt, in entrance of the enduring Giza Pyramids.

Boutique assortment model MGallery is having fun with sturdy momentum with 48 inns within the pipeline, increasing into new territories comparable to Japan, the Caribbean, and Mexico. Now with greater than 120 inns globally, 8% of which is below renovation

In the meantime, Accor’s new high-end assortment model, Emblems, has signed seven flagship inns signed in Europe, South-East Asia and North America.

“We’re proud to have already got seven Emblems flagships signed with openings deliberate as of 2025,” stated Bailly.

“Although particulars stay confidential, the demand for this emblematic model is rising quickly, and we’re excited to deliver Emblems to life within the coming months, with its first opening in an distinctive location in Europe.”

Accor’s Chief Improvement Officer Sofitel, Sofitel Legend, MGallery and Emblems, Xavier Grange, stated curiosity in luxurious manufacturers continues to soar.

“We’ve seen leads triple since 2023, reflecting a robust funding pattern in our exhausting and assortment luxurious manufacturers,” he stated.

“By enhancing model desirability, we’ve bolstered our present Sofitel and MGallery portfolios and expanded into key markets and resort locations.”