AUSTIN, Texas—Knowland by Cendyn launched December month-to-month information findings to assist hoteliers achieve perception into the highest places chosen by at this time’s assembly planners. The corporate introduced St. Louis, Missouri/Illinois ranked first within the prime 25 markets with year-over-year (YOY) development at 125.8 p.c. Nashville got here in second with development at 28 p.c. Nevertheless, Louisville, Kentucky led in secondary markets with 135.6 p.c YOY development and topped the secondary market record for the eighth time in 2024.

• Main the highest 25 markets by YOY development in occasion quantity: No single occasion defined the big development numbers for St. Louis. The highest 4 accounts, together with HavenHouse, Arcadian Infracom, Disaster Prevention Institute, and the Practice Shed, accounted for nearly 9 p.c of the whole, with almost 11 p.c of occasions from SMERF as a substitute of company accounts. St. Louis averaged 2,112 complete sq. toes with an estimated group measurement of 97. The overall sq. toes used for the highest 25 markets was 3,045, with an estimated group measurement of 121.
  • St. Louis, Missouri/Illinois (125.8 p.c): Charity/nonprofit/social companies, wedding ceremony, healthcare, social/sports activities, building
  • Nashville, Tennessee (28 p.c): Healthcare, expertise, manufacturing, consulting, monetary/banking
  • Atlanta (26.9 p.c): Training, charity/nonprofit/social companies, healthcare, expertise, wedding ceremony
  • Anaheim-Santa Ana, California (21.4 p.c): Know-how, training, manufacturing, healthcare, authorized
  • Denver, Colorado (16.8 p.c): Know-how, charity/nonprofit/social companies, consulting, healthcare, training
• Prime 5 secondary markets by YOY development in occasion quantity: Louisville, Kentucky, hosted the Girls’s Ultimate 4 Faculty Volleyball match, setting attendance data, and was primarily accountable for the rise in occasions. Louisville topped the secondary marketplace for the eighth time in 2024, experiencing 135.6 p.c development and averaging 4,700 sq. toes and an estimated group measurement of 154. Secondary markets noticed a slight improve excessive 25 markets, with complete sq. toes used at 3,052 and an estimated group measurement of 122. The 5 high-growth secondary markets and prime industries have been:
  • Louisville, Kentucky/Indiana (135.6 p.c): Nationwide affiliation, training, meals/beverage, state affiliation, manufacturing
  • Wisconsin South (67.6 p.c): State affiliation, automotive, social/sports activities, wedding ceremony, manufacturing
  • Savannah, Georgia (54.6 p.c): Manufacturing, healthcare, charity/nonprofit/social companies, nationwide affiliation, expertise
  • Lengthy Island, New York (47.5 p.c): Coaching/training, non secular, wedding ceremony, healthcare, manufacturing
  • Jacksonville, Florida (42.4 p.c): Wedding ceremony, charity/nonprofit/social companies, nationwide affiliation, consulting, training