Centara Resorts & Resorts, Thailand’s main resort operator, is happy to announce the launch of The Centara Assortment, a curated portfolio of one-of-a-kind properties that commemorate individuality, authenticity and creativity, to immerse visitors within the spirit of their locations.
Previously generally known as the Centara Boutique Assortment, the portfolio has been reworked and elevated to a brand new degree of distinction. The Centara Assortment is dedicated to “Inspiring Individuality”, and with a refreshed visible id, a refined curation of member resorts, and an emphasis on the standard and uniqueness of each property, it’s set to enchantment tremendously to travellers with a ardour for exploration who search bespoke experiences that are as distinctive as they’re.
Every member of The Centara Assortment will likely be outlined and united by distinguishing options and choices together with distinctive design (whether or not by way of eye-catching interiors, progressive structure or creative expression), immersive native experiences that replicate the tradition and heritage of their locale, and curated creativity. These high-end resorts and resorts will attempt to reinforce their visitors’ existence and join them with their locations.
The essence of The Centara Assortment is to supply travellers with a real sense of place, which displays the essence of its neighbourhood, whether or not it’s an intriguing city district, a culture-rich rural retreat, or an idyllic pure surroundings.
Centara can now reveal that the acclaimed Centara Grand Island Resort & Spa Maldives will likely be renamed as Machchafushi Island Resort & Spa Maldives, because it turns into the primary worldwide member of The Centara Assortment. Mixing heartfelt Thai-Maldivian hospitality with best-in-class services, together with overwater and beachfront villas, this award-winning resort provides experiential stays with a deep connection to nature, together with one of many Maldives’ best home reefs, diving experiences, and aquatic adventures to uncover the underwater treasures of the Indian Ocean. The exclusivity and uniqueness of this pure marvel, makes it the right match for this experiential new model assortment.
This world-class resort is joined in The Centara Assortment by two distinctive Thai resorts. The celebrated Roukh Kiri Khao Yai is nestled amid the rolling hills of Northeast Thailand, overlooking the UNESCO World Heritage-listed rainforest of Khao Yai Nationwide Park. It options simply 13 rustic, barn-inspired villas with personal outside bathtubs or plunge swimming pools, sweeping mountain vistas, and natural gardens. Showcasing the tropical fantastic thing about Southern Thailand, Varivana Resort Koh Phangan is the place the place the mountains meet the ocean. The resort provides an eye catching island retreat with 39 trendy rooms, spacious personal balconies and a spectacular 28-metre rooftop saltwater infinity pool.
Trying forward, Centara is searching for alternatives to develop The Centara Assortment with extra authentic properties in extraordinary places, each in Thailand and around the globe, and additional thrilling bulletins will be anticipated within the close to future.
“We’re delighted to disclose The Centara Assortment, our curated compilation of resorts and resorts which are unified by the truth that they’re all fully distinctive. At Centara, we perceive that at the moment’s discerning travellers not solely need to go to a vacation spot – they need to expertise it. By mixing design, creativity and authenticity, all underpinned by our group’s heat, Thai hospitality, we purpose to encourage each visitor to uncover the spirit of their locale,” stated Ron Cusiter, Govt Vice President – Industrial, Centara Resorts & Resorts.
Centara provides six main manufacturers throughout all sectors of the market, from reasonably priced life-style to luxurious. The launch of The Centara Assortment marks the newest section of the group’s model enhancement technique, in recognition of the necessity to constantly evolve product choices and signature experiences to stay related, and to consolidate its place because the pre-eminent Thai hospitality group.