NORTH BETHESDA, Maryland—Choice Hotels International, Inc. launched its new world advertising marketing campaign, inviting vacationers to “Verify Into Extra” throughout its 22 resort manufacturers. Developed across the perception that 95 p.c of U.S. vacationers need to spend a part of their journeys on new experiences, this marketing campaign was developed in collaboration with actor and author Keegan-Michael Key, artistic company 72andSunny New York, and Alternative Lodges. The marketing campaign has six 30 and 15-second spots that may run throughout TV and digital channels via the top of 2025.
“Over the previous few years, we’ve seen a big cultural shift in folks reserving journey primarily based on what they need to expertise, not simply the place they need to go,” mentioned Noha Abdalla, chief advertising officer, Alternative Lodges Worldwide. “With over 7,500 properties at completely different value factors starting from full-service upscale inns with on-site eating places and bars, to ubiquitous select-service inns, all linked via a benefit-rich rewards program, we’re empowering our friends to unlock extra alternatives for connection and exploration.
Constructing off the 2024 marketing campaign, Alternative introduced again Key, who resonated with goal audiences. Key’s comedic type and relatability included the flexibility of the resort choices vacationers have entry to on Alternative Lodge’s webside and by being a member of the rewards program, Alternative Privileges.
To permit friends to benefit from their travels, Alternative Lodges has additionally launched the “Time Off Tooolbox” (with three Os in reference to Out-of-Workplace), which incorporates customizable time-off request movies and messages from Key himself. The TV adverts and on-line movies embrace the Radisson, Cambria, High quality Inn, and Consolation manufacturers. To attach Alternative Lodges with its household of manufacturers, a set of logos are included on the finish of every industrial. One spot is devoted to Alternative Privileges.
Alternative Lodges’ 2025 media technique, developed in partnership with dentsu X, is designed to attach with households, younger professionals, and enterprise vacationers. Anchored in a video-first strategy throughout linked TV, on-line video, and social, the marketing campaign amplifies consciousness of Alternative’s portfolio of manufacturers whereas diversifying placements to interact audiences via podcasts, content material, in addition to Key’s personal social media channels. Leveraging focusing on and supply applied sciences, the plan personalizes messaging for brand spanking new and present friends and captures in-market vacationers via expanded partnerships with platforms like Hulu, Disney, Peacock, and Amazon.