
In 2020, information compiled by the Federal Reserve exhibits the online price of U.S. households rose to $130.2 trillion. And, based on a 2020 report by Cerulli Associates, 43 % of whole investable belongings owned by U.S. households is held by high-net-worth (HNW) traders. Clearly, the wealth market is increasing. The years forward ought to current substantial prospects to advisors taken with working with HNW traders (those that have a web price of $5 million or extra). Beneath, my colleague Steve Johnian and I take a look at latest information relating to HNW investor market share, in addition to sure funding and planning instruments that might be helpful for rich purchasers.
A Important Market Alternative
For impartial monetary advisors, there’s extra to this market alternative than the hovering accumulation of wealth throughout America. Traditionally, wirehouse and personal financial institution channels have maintained management over the advisory enterprise of the very rich, however that dominance appears to be diminishing. In recent times, information exhibits that the market section of HNW traders seems to have been increasingly put into play.
Because the chart under demonstrates, the HNW investor market share held by wirehouse and personal financial institution channels is estimated to have dropped from 56.8 % in 2016 to 52.5 % in 2021. Throughout the identical stretch, the channels steadily gaining market share included RIAs, direct suppliers, multifamily places of work, and dealer/sellers. With the quantity of investable belongings at stake, even small share adjustments imply large asset transitions are occurring.
HNW Investor Market Share by Channel | ||||||
Channel | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
Wirehouses | 30.80% | 31.20% | 30.40% | 30.10% | 29.80% | 29.50% |
Non-public banks | 26.00% | 25.30% | 25.30% | 24.50% | 23.70% | 23.00% |
All RIAs | 11.70% | 11.50% | 11.70% | 12.10% | 12.50% | 12.90% |
Direct suppliers | 10.50% | 10.50% | 10.90% | 11.40% | 11.90% | 12.50% |
Multifamily places of work | 7.80% | 7.80% | 8.00% | 8.20% | 8.40% | 8.50% |
Dealer/sellers | 6.80% | 7.30% | 7.40% | 7.50% | 7.60% | 7.60% |
Financial institution trusts | 6.70% | 6.50% | 6.30% | 6.20% | 6.10% | 6.00% |
Supply: RIA Intel, Cerulli Associates; 2019–2021 figures are estimates. |
Shifting Consumer Preferences
This modification comes at a time when the popularity of wirehouse companies seems to be fading, particularly with youthful age teams. As traders change into extra educated and complex, they’re extra conscious of the inherent conflicts in proprietary merchandise supplied by wirehouses and different channels. Based on Pershing/BNY Mellon, “Consumer preferences are shifting whereas impartial advisory companies are increasing their capabilities to seize a larger share of HNW enterprise.”
What does this imply for you and your agency’s progress technique? HNW purchasers supply a considerable income supply, however usually include complicated wants that require specialised companies—together with customized portfolio building and planning recommendation. In case your plans embody prospecting for HNW clients, your agency ought to be conversant in the distinctive funding and planning instruments rich purchasers will count on. Beneath are some helpful instruments to contemplate when working with HNW traders.

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Funding Instruments
Alternate funds. It’s widespread for HNW traders to have amassed a considerable amount of wealth in a concentrated inventory place. They could be hesitant to diversify for a lot of causes, together with the potential tax burden. Alternate funds current a tax-aware answer to the dangers inherent in relying on a single inventory for continued outperformance. An trade fund (or swap fund) permits certified purchasers to trade a number of shares for an curiosity in a diversified non-public placement fund that carefully tracks a benchmark index. Sometimes, trade funds are unique to HNW traders as a consequence of qualification necessities.
An trade fund not solely replaces concentrated inventory publicity with diversified fairness publicity, it additionally presents pretax return compounding and the flexibility to defer realizing capital positive factors. After a seven-year holding interval, the investor might redeem a diversified basket of securities with out incurring capital positive factors taxes. Earlier than then, traders might redeem pursuits within the trade fund on a month-to-month or each day foundation (topic to restrictions). A possible draw back is giving up potential for an upswing within the concentrated holding.
Structured merchandise. These merchandise are deployed to hedge a portfolio, present diversification, or cater to different HNW wants. As a result of they’re extremely customizable, structured merchandise may be linked to underlying worth actions of a single safety, a basket of securities, an index, a commodity, a debt issuance, and/or a overseas foreign money. Some structured merchandise, similar to market-linked CDs, supply capital safety of principal. Many supply restricted or no principal safety, nonetheless, they usually’re sometimes extremely illiquid.
Securities-based traces of credit score (SBLOCs). Many rich traders respect SBLOCs (or non-purpose loans), which use a brokerage account as collateral and supply funding for distinct wants. Widespread makes use of embody masking a big tax obligation, funding a life insurance coverage premium, or performing as a bridge mortgage for actual property acquisition. Collateralizing a brokerage account is a aggressive different to promoting brokerage holdings and realizing capital positive factors, relying on rates of interest.
SMAs/UMAs. With mutual funds, traders are topic to embedded capital positive factors and affected by different traders’ liquidations. SMAs and UMAs may be viable choices for HNW traders.
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Individually Managed Accounts (SMAs): Buyers maintain particular person securities, and a key profit is tax management via acquire deferral and tax-loss harvesting. As a result of HNW traders are sometimes involved with tax legal responsibility and might meet account minimums, SMAs are a well-liked possibility.
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Unified Managed Accounts (UMAs): Buyers open one brokerage account that unifies a number of SMAs, enabling operational and rebalancing efficiencies.
Wealth Planning Instruments
Distribution methods for compensation wealth. It’s widespread for HNW purchasers to carry helpful inventory possibility grants or appreciated employer inventory. Complicated evaluation of the shopper’s general monetary place could also be wanted to evaluate tax impacts of distributions, and evaluating when to train inventory possibility grants may be difficult.
It’s necessary to develop a holistic technique for tax-efficient liquidity. As with appreciated employer inventory, an IRA provision referred to as web unrealized appreciation (NUA) is perhaps helpful. Sometimes, purchasers who qualify for NUA maintain employer inventory in a 401(ok) or conventional IRA.
Property and charitable planning via trusts. A correctly designed belief helps HNW purchasers handle their taxes, create a legacy, transfer assets to heirs in a tax-efficient way, and impact an property freeze. A charitable the rest belief presents tax benefits for the sale of an appreciated asset whereas fulfilling philanthropic targets and presents quite a few advantages, notably for property tax planning. A tax legal professional ought to evaluation and supply steerage on belief planning to your HNW purchasers, as these automobiles require cautious drafting.
Serving to HNW Shoppers Obtain Their Imaginative and prescient
When working with HNW traders, distinctive options are sometimes wanted to assist defend and protect their belongings. As with all purchasers, your steerage will create the most important influence whenever you help in reaching their imaginative and prescient for as we speak and in making a legacy for tomorrow.
This materials is meant for informational/academic functions solely and shouldn’t be construed as funding recommendation, a solicitation, or a suggestion to purchase or promote any safety or funding product. Buyers ought to contact their monetary skilled for extra info particular to their scenario.