Luxurious and life-style accommodations proceed to be in scorching demand with report common room charges at Marriott Worldwide’s Ritz-Carlton, JW Marriott, W, and Luxurious Assortment branded accommodations in Australia, in line with Vice President of Resort Growth ANZP, Richard Crawford.
Because the world’s largest hotelier, Marriott Worldwide manages and franchises accommodations throughout all tiers of lodging. Most notably, we’re recognised as the worldwide chief within the luxurious lodging phase, with Ritz-Carlton, St. Regis, JW Marriott, W Lodges, Version, The Luxurious Assortment, and Bvlgari manufacturers having fun with dominant market profiles and rising footprints.
Way of life manufacturers, nonetheless, will not be completely the area of luxurious lodging, with Marriott’s Choose manufacturers together with AC Lodges, Aloft and Moxy providing distinctive modern lodging at inexpensive value factors. And, our upper-upscale manufacturers together with Westin, Le Meridien, and Autograph Assortment present partaking life-style choices within the conventional five-star phase.
A function of Marriott’s present interval of progress in Australia has been reinvigoration within the luxurious lodging phase, buoyed by a resurgent prosperous home journey market, in what our trade is extensively terming a “flight to high quality”. Our Ritz-Carlton, JW Marriott, W, and Luxurious Assortment branded accommodations in Australia have been amongst our highest performing property lately, demonstrating proof of robust journey demand for luxurious experiences with world pedigree.
Document common room charges at these accommodations has given confidence to resort builders, who recognise there may be now a robust enterprise case for luxurious accommodations in Australia. This investor urge for food has seen Marriott not too long ago announce St. Regis, Ritz-Carlton, and Luxurious Assortment resorts to be constructed on the Gold Coast. Of notice, world demand for luxurious journey is predicted to develop by 9% over the following three years, while new resort provide on this phase will solely improve by 5%, signaling a beneficial outlook for resort traders.
Importantly, at Marriott we’re centered on satisfying the altering wants of travellers within the luxurious and life-style segments, who we all know by means of our analysis, akin to Luxe Landscapes Report demand once-in-a-lifetime experiences, hyper-personalisation, authenticity, wellness, and sustainability. Our dedication to honouring these developments contains specialised consideration to operations, design, meals and beverage, and expertise.
Within the final two years, Marriott Worldwide has added three luxurious accommodations to our Australia Pacific portfolio, with the opening of W Sydney (the world’s largest W resort), The Ritz-Carlton Melbourne, and JW Marriott Auckland. In the identical interval, resort openings within the Choose and Premium life-style segments have included Le Meriden Melbourne, Moxy Sydney Airport, and AC Resort by Marriott Melbourne Southbank. These developments reinforce Marriott’s place because the chief in luxurious and life-style accommodations in Australia and supply additional world-class examples of how we’re reshaping the standard and variety of our native trade.
Read the full Luxury & Lifestyle development outlook in the latest issue of HM Magazine.