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British Airways is overhauling its loyalty program this 12 months, switching to a revenue-based system and transferring away from permitting vacationers to earn factors based mostly on the route and fare class.
As a part of the brand new program, which has been rebranded “The British Airways Membership” and can go into impact on April 1, vacationers will earn factors based mostly on the price of their flight, incomes 1 Tier Level for each £1 ($1.24) spent, according to the airline. Vacationers also can earn factors for cash spent on extras like seat choice and extra baggage and earn as much as 1,000 factors per 12 months by buying a contribution to sustainable aviation fuels.
As well as, vacationers can earn factors on British Airways Holidays. And later in 2025, the airline stated it plans to introduce methods to earn with BA American Categorical Premium Plus bank cards.
Presently, loyal British Airways prospects earn points relying on the route, the airline flown, and the fare class booked with lengthy haul flights in premium cabins incomes essentially the most.
“The modifications we’ve introduced as we speak underline our continued funding in our loyalty program and in our prospects. Based mostly on our Members’ suggestions, we’ve constructed on the modifications we’ve already made – together with how prospects acquire Avios and their membership 12 months – in a manner that we imagine higher rewards their loyalty and displays their altering journey wants,” Colm Lacy, British Airways’ chief industrial officer, stated in a press release. “We all know that lots of our prospects make their vacation plans throughout our annual January sale interval, so it’s nice to have the ability to announce this as we speak.”
To enhance the brand new methods to earn, British Airways can also be altering its tier thresholds. With the brand new system, vacationers might want to earn 3,500 factors to qualify for Bronze, earn 7,500 to qualify for Silver, and earn 20,000 factors to qualify for Gold.
The airline stated it will additionally introduce new milestone advantages between tiers later within the 12 months, together with items of two,500, 4,000, and 5,000 Bonus Avios at milestones throughout the Bronze and Silver standing ranges.
British Airways isn’t alone in revamping its loyalty program. In 2023, Delta additionally launched a revenue-based tier system, which resulted in swift backlash. JetBlue has equally launched modifications to its TrueBlue frequent flyer program, as did United Airlines, Southwest, Alaska Airlines, American Airlines, and Frontier Airlines.
The loyalty program modifications come as British Airways is working to roll out a new first class seat that includes a 36.5-inch-wide seat that converts right into a 79-inch-long rectangular mattress, a separate ottoman, a 32-inch 4K TV display, and a 60-inch curved wall for privateness. The brand new seat is predicted to hit the skies in mid-2026.