The European lodge market in October 2024 showcased total stability and reasonable development throughout varied segments. World occupancy charges improvedslightly to 74.3%, reflecting a +1.0-point improve in comparison with the earlier yr. ADR noticed a slight decline of -1.0% to €132.7. RevPAR, supported by regular demand, grew marginally by +0.4% year-on-year to €98.6.
Within the price range phase, challenges had been evident. Occupancy dropped by 1.0 level in comparison with 2023 reaching the 67,2%. ADR additionally declined considerably by 6.5% from 2023. RevPAR adopted the same downward development, reducing by 7.9% from 2023 and a couple of.1% from 2022, reflecting ongoing struggles on this class.
The financial system phase displayed stability, with occupancy rising barely by 0.8 factors in comparison with 2023. ADR noticed a small decline of 0.8% from 2023 however grew by 5.4% in comparison with 2022. RevPAR confirmed marginal development of 0.3% over 2023 and a stronger 5.5% improve from 2022, indicating constant demand and resilience on this phase.
The midscale phase recorded regular enhancements in key metrics. Occupancy elevated by 1.5 factors from 2023. ADR declined barely by 2.0% from 2023, whereas RevPAR remained steady with a 0.1% rise in comparison with 2023 and a strong 6.0% enchancment over 2022, reflecting gradual restoration and a steady efficiency trajectory.
The upscale phase emerged because the strongest performer. Occupancy rose by 1.7 factors in comparison with 2023. ADR remained comparatively steady with a marginal decline of 0.2% from, whereas the RevPAR confirmed the best development throughout all segments, with a 2.1% rise over 2023 and a strong 9.8% improve from 2022, pushed by the phase’s sustained attraction and talent to draw high-value vacationers.
In October 2024, Europe’s lodge market confirmed regular restoration, pushed by sturdy performances in Southern Europe and event-driven demand throughout main cities. Italy and Spain led with excessive occupancy charges and sturdy RevPAR development. Paris excelled in occupancy however confronted RevPAR challenges, whereas Lisbon and Barcelona recorded development. Enterprise hubs like London and Munich benefited from occasions such because the Digital Transformation EXPO, whereas Jap Europe noticed notable positive factors in Prague and Moscow. Regardless of some challenges in Belgium and Switzerland, the general market mirrored resilience and rising demand.
About HSMAI Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global organisation founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines. Read More