WASHINGTON – The American Resort & Lodging Affiliation (AHLA) will finish 2024 with a record-high 33 lively partnership agreements in a various vary of industries that mirror AHLA members’ rising curiosity within the enterprise verticals that may hold them aggressive within the years forward.

New AHLA companions embody gold companion DIRECTV HOSPITALITY, and silver companions The Coca-Cola Firm, Cvent, Jacaruso Enterprises, and LG Electronics USA. AHLA additionally welcomed a number of new affiliate companions, together with Business Inexperienced Options, Foster Garvey, USA Digital, USI, and W.Ok. Kellogg.

AHLA partnerships present a variety of corporations with high-value alternatives to extend their visibility via direct engagement with AHLA members. The brand new companions introduced right this moment be a part of an AHLA roster of greater than 30,000 members, 80% of all franchised resorts, and the 16 largest resort corporations within the U.S. Along with hoteliers, AHLA members embody state and native lodging associations, main hospitality associations, {industry} service suppliers and suppliers, universities, and hospitality college students.

This esteemed group of companions will supply precious insights, merchandise, providers, and help to AHLA members. We welcome them to the AHLA staff and look ahead to collaborating to develop financial alternatives for hoteliers and the broader hospitality {industry} in 2025 and past. AHLA Chief Working Officer and Senior Government Vice President Kevin Carey

AHLA’s latest companions embody:

• DIRECTV HOSPITALITY, an AHLA gold companion, is a prime leisure resolution for resorts throughout the nation that gives customizable, scalable options for any measurement property. DIRECTV HOSPITALITY delivers a full suite of free-to-guest leisure that transforms properties and offers the last word viewing expertise for visitors. DIRECTV HOSPITALITY will help key AHLA occasions, together with The Hospitality Present; ForWard, an occasion that celebrates girls in hospitality; and the Night time of a Thousand Stars gala, which raises funding to assist aspiring resort staff. Visit here to study extra.
• Coca-Cola Firm, an AHLA silver companion, has been refreshing the world and making a distinction for over 138 years. It has established a portfolio of drinks which are finest positioned to develop in an ever-changing market. From trademark Coca Cola to sports activities, juice, and dairy drinks, alcohol ready-to-drink drinks and extra, The Coca-Cola Firm has advanced into a complete beverage firm. Visit here to study extra.
• Cvent, an AHLA silver companion, has offered know-how to empower occasion planners, entrepreneurs, hoteliers, and journey professionals world wide since 1999. Cvent is an industry-leader within the conferences, occasions, and hospitality know-how house, and would be the occasion know-how sponsor for a number of main AHLA occasions beneath this partnership. Which means Cvent will deal with occasion registration, construct attendee hubs, deal with onsite registration and badging for attendees, and different facets of AHLA’s rising record of must-attend occasions. Visit here to study extra.
• Jacaruso Enterprises, an AHLA silver companion, is the hospitality {industry}’s main supplier of distant resort gross sales providers and coaching. As pioneers of reasonably priced and versatile gross sales outsourcing options, Jacaruso Enterprises helps resort house owners and administration corporations improve occupancy and income. Serving small- to medium-sized resorts throughout the U.S., Canada, and Latin America, Jacaruso delivers professional help designed to drive outcomes. Visit here to study extra.
• LG Electronics USA, an AHLA silver companion, is the main tv supplier to the U.S. lodging and hospitality {industry}. LG affords a variety of good resort TVs from 43-inches to 86-inches with as much as 4K decision to go well with nearly each house from commonplace guestrooms to penthouse suites, in addition to digital signage options and video wall shows for convention, banquet and public areas. The highly effective LG Professional:Centric Good platform allows content material streaming, interface customization and even networked digital signage capabilities. Visit here to study extra.

Be taught extra about AHLA partnerships here.

In regards to the American Resort & Lodging Affiliation (AHLA)

The American Resort & Lodging Affiliation (AHLA) is the biggest resort affiliation in America, representing greater than 30,000 members from all segments of the {industry} nationwide – together with iconic international manufacturers, 80% of all franchised resorts, and the 16 largest resort corporations within the U.S. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications help, and workforce improvement applications to maneuver the {industry} ahead. Be taught extra at www.ahla.com.