WASHINGTON, DC—The American Lodge & Lodging Affiliation (AHLA) will finish 2024 with a record-high 33 lively partnership agreements in a various vary of industries that mirror AHLA members’ rising curiosity within the enterprise verticals that can preserve them aggressive within the years forward.

New AHLA companions embrace gold companion DIRECTV HOSPITALITY, and silver companions The Coca-Cola Firm, Cvent, Jacaruso Enterprises, and LG Electronics USA. AHLA additionally welcomed a number of new affiliate companions, together with Industrial Inexperienced Options, Foster Garvey, USA Digital, USI, and W.Okay. Kellogg.

AHLA partnerships present a spread of firms with high-value alternatives to extend their visibility by direct engagement with AHLA members. The brand new companions introduced as we speak be a part of an AHLA roster of greater than 30,000 members, 80 p.c of all franchised lodges, and the 16 largest resort firms in the USA. Along with hoteliers, AHLA members embrace state and native lodging associations, main hospitality associations, trade service suppliers and suppliers, universities, and hospitality college students.

“This esteemed group of companions will provide helpful insights, merchandise, providers, and help to AHLA members,” stated AHLA Chief Working Officer and Senior Govt Vice President Kevin Carey. “We welcome them to the AHLA crew and sit up for collaborating to broaden financial alternatives for hoteliers and the broader hospitality trade in 2025 and past.”

AHLA’s latest companions embrace the next:

• DIRECTV HOSPITALITY, an AHLA gold companion, is a prime leisure answer for lodges throughout the nation that provides customizable, scalable options for any dimension property. DIRECTV HOSPITALITY delivers a full suite of free-to-guest leisure that transforms properties and supplies the final word viewing expertise for friends. DIRECTV HOSPITALITY will help key AHLA occasions, together with The Hospitality Present; ForWard, an occasion that celebrates ladies in hospitality; and the Night time of a Thousand Stars gala, which raises funding to assist aspiring resort staff. Visit here to study extra.
• Coca-Cola Firm, an AHLA silver companion, has been refreshing the world and making a distinction for over 138 years. It has established a portfolio of drinks which might be finest positioned to develop in an ever-changing market. From trademark Coca‑Cola to sports activities, juice, and dairy drinks, alcohol ready-to-drink drinks and extra, The Coca-Cola Firm has developed into a complete beverage firm. Visit here to study extra.
• Cvent, an AHLA silver companion, has supplied expertise to empower occasion planners, entrepreneurs, hoteliers, and journey professionals world wide since 1999. Cvent is an trade chief within the conferences, occasions, and hospitality expertise area, and would be the occasion expertise sponsor for a number of main AHLA occasions below this partnership. Which means Cvent will deal with occasion registration, construct attendee hubs, deal with onsite registration and badging for attendees, and different points of AHLA’s rising checklist of must-attend occasions. Visit here to study extra.
• Jacaruso Enterprises, an AHLA silver companion, is the hospitality trade’s main supplier of distant resort gross sales providers and coaching. As pioneers of inexpensive and versatile gross sales outsourcing options, Jacaruso Enterprises helps resort homeowners and administration firms enhance occupancy and income. Serving small- to medium-sized lodges throughout the USA, Canada, and Latin America, Jacaruso delivers skilled help designed to drive outcomes. Visit here to study extra.
• LG Electronics USA, an AHLA silver companion, is the main tv supplier to the U.S. lodging and hospitality trade. LG affords a spread of sensible resort TVs from 43-inches to 86-inches with as much as 4K decision to go well with nearly each area from customary guestrooms to penthouse suites, in addition to digital signage options and video wall shows for convention, banquet and public areas. The highly effective LG Professional:Centric Good platform permits content material streaming, interface customization and even networked digital signage capabilities.