IHG’s first assortment model Vignette Assortment continues on an upward development trajectory, surpassing 50 open and pipeline properties this month.
Simply three years after the luxurious and way of life model’s introduction to the market, the gathering model has previous the midway level of its preliminary goal of 100 open and pipeline lodges in 10 years.
Vignette Assortment, which celebrated its world launch in Australia with the opening of Lodge X in Brisbane in 2021, is a number of distinct lodges that honour every property’s individuality with the model promise of ‘A Means For Good’ and Memorable Rituals.
Globally, there are presently 19 Vignette Assortment lodges open with an additional 34 within the pipeline that may mark model debuts in markets akin to Japan, Vietnam and The Maldives.
“The expansion of Vignette Assortment has been outstanding – it’s a testomony to the power of the provide the model offers that we’re midway to our intention of 100 open and pipeline lodges in simply three years,” stated IHG Accommodations and Resorts SVP, World Luxurious and Way of life and Premium, Jane Mackie.
“As our Luxurious and Way of life provide grows, Vignette Assortment notably helps the homeowners of impartial lodges, retaining the individuality of their properties while accelerating enterprise by way of IHG’s world scale and highly effective enterprise providing.”
IHG Accommodations and Resorts Vice President of Luxurious and Way of life Manufacturers, Tom Rowntree, described Vignette Assortment lodges as wealthy in historical past and character.
“The creation of the Vignette Assortment model has allowed us to develop a household of properties that provides friends one-of-a-kind experiences at lodges stuffed with individuality and character,” he stated.
“The model is an indication of each future innovation and lodges stuffed with wealthy historical past. Accommodations just like the CIEL Tower in Dubai and Shanghai Snow World are shining examples of our distinctive provide for friends, bringing the long run to life, whereas properties just like the legendary RIHGA Royal Lodge Osaka provide a keep expertise loved for generations with a deep historical past. Vignette Assortment will proceed to develop, with every lodge including one thing new, thrilling and distinctive to the gathering for our friends to expertise around the globe.”
IHG intends to develop the model throughout Asia Pacific with openings together with Moire Hoi An, Vignette Assortment in Vietnam; Dinso Resort and Villas Ko Chang, Vignette Assortment in Thailand and Noku Maldives, Vignette Assortment and RIHGA Royal Lodge Osaka, Vignette Assortment. IHG additionally just lately signed the long-lasting The Windsor Toya Resort and Spa, which is able to be a part of the Vignette Assortment portfolio in Hokkaido, Japan within the coming months.
