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Blind Tiger, a Lark Motels property in Burlington, Vermont (picture by Matt Kisiday)
Lark Motels has introduced a three way partnership with Life Home, a contextual lodge model and operator. The three way partnership, working beneath the identify Lark Hospitality LLC or just Lark, will embrace all current Lark Motels and Life Home-branded accommodations.
The collaboration will lead to a mixed portfolio of virtually 100 impartial properties, together with areas throughout the continental United States, Hawaii, and Mexico. The portfolio will even embody 33 eating places and bars.
The enterprise can be spearheaded by business leaders Rob Blood, the Founding father of Lark Motels, Peter Twachtman, the CEO of Lark Motels, and Marc Ghobriel, CEO of Life Home. Blood will function Chairman, Twachtman as CEO, and Ghobriel will lead the Life Home transition crew.
The three way partnership will double Lark’s footprint and increase the corporate’s centralized crew by incorporating key positions from Life Home. This strategic transfer will facilitate enhanced lodge administration, each day operations, hiring, expertise, and advertising and marketing providers designed to optimize proprietor money circulation.
Beneath the brand new entity, practically $1 billion in belongings can be managed, with lodging represented in 27 states. The three way partnership will even oversee over 3,000 whole keys, make use of practically 1,500 employees throughout peak season, and handle annual income exceeding $150 million.
Rob Blood, founding father of Lark Motels, expressed pleasure in regards to the partnership, noting that Life Home has impressed Lark Motels to reevaluate its firm id and worth proposition to stakeholders. He appears ahead to combining the very best practices of each corporations to reinforce providers for friends, traders, lodge homeowners, and groups.
Marc Ghobriel, CEO of Life Home, additionally highlighted the complementary strengths of Life Home and Lark, each geographically and operationally. He expressed eagerness to reinforce visitor experiences additional and to proceed constructing a robust portfolio of manufacturers throughout North America.
As one of many few remaining impartial hospitality corporations, Lark plans to concentrate on growing its manufacturers, together with Lark Motels, Bluebird by Lark, Blind Tiger, AWOL, and Lark Unbiased, in addition to the Life Home model. The corporate plans to proceed leveraging its strong loyalty program to ship distinctive visitor experiences and invaluable direct income for lodge homeowners.
