Winter is coming, and so is the giving spirit!
This implies, for those who haven’t already, it’s time to start out planning your winter fundraising marketing campaign.
At the moment we’ll share three profitable examples from charities like yours. We encourage you to make use of these as gas on your personal marketing campaign to spice up donations AND convey your neighborhood nearer collectively.
Get forward of the pack and create your marketing campaign now to get your supporters on board and lift extra! Let’s make this your finest winter marketing campaign but.
Our new 2024 Winter Fundraising Information
Get our free guide for every little thing your charity must run a profitable winter fundraising marketing campaign.
Winter Fundraising Examples
Winter stroll or run
WWF’s Big Winter Wander campaign is a unbelievable instance of methods to interact supporters in a means that showcases your charity’s message.
The charity requested their neighborhood to stroll 5km or 10km in nature, whereas utilizing spotter sheets and exercise guides to trace what they noticed. This made the marketing campaign good for households and accessible to all ages, as folks might do it over time somewhat than all of sudden.
Then, they awarded fundraisers with incentives. Anybody who raised £30 acquired a panda t-shirt, and in the event that they reached £100, they received a particular medal.
WWF tied this into their mission by reminding contributors they’re serving to defend and restore our world. Plus, with a fitness-based marketing campaign like this, supporters can link their Strava and Fitbit health apps to log their steps and share their progress with donors.
The marketing campaign raised £55,347 from 3,596 supporters – now that’s cool.
In-person neighborhood occasion
London Metropolis Mission’s Big Winter Sleepout 2024 campaign was one other success story.
Yearly, they ask supporters to spend an evening on the streets to lift cash and consciousness of homelessness.
They featured contributors’ tales in distinctive methods:
- Sharing private tales of contributors
- Utilizing a Marketing campaign Web page video cowl to focus on the marketing campaign’s mission
- Writing an in-depth story part for instance the occasion’s significance
The charity raised £15,726 with this marketing campaign, supported by 490 folks on JustGiving.
Needless to say a fundraising occasion doesn’t should be in-person to achieve success – you could possibly additionally attempt working a virtual fundraising event.
Winter fundraising attraction
With its 2023 Winter Appeal, the Younger Camden Basis centered on the pressing wants of their neighborhood, particularly these of weak youngsters and younger adults.
They got down to present important companies and alternatives for younger folks by sharing the powerful selections they should make in the course of the cost-of-living disaster.
The charity made the marketing campaign stand out by utilizing a video as their Marketing campaign Web page’s cowl, which featured the vacation actions and academic programmes they provide.
The charity reached 100% of its objective, elevating £10,160 by 41 completely different supporters. Think about how your charity might launch a easy however efficient winter fundraising attraction.
Bonus instance: charity partnership
For a novel twist on winter fundraising, look no additional than the Orkney Agricultural Society’s Christmas Tractor Run!
It’s an instance of methods to create a fascinating and memorable winter occasion that captures folks’s consideration… and the Christmas spirit!
By remodeling their on a regular basis tractors into a vibrant avenue parade, the group raised cash for 2 native charities that assist households, carers, and younger folks.
This distinctive marketing campaign introduced in £22,725 by 825 completely different supporters! May your charity doubtlessly associate with an organisation to succeed in new folks and do one thing unforgettable like this?
REMEMBER
Winter fundraising campaigns aren’t restricted to Christmas. Do what works on your supporters and tailor your marketing campaign on your neighborhood!
These examples showcase how one can create an impactful winter fundraising marketing campaign with some advance planning, a little bit inspiration, and the correct instruments!
The secret’s to attach together with your supporters by speaking on the proper time, meet them the place they’re, and align with their pursuits.
Uncover the perfect methods to interact and develop your viewers in our new Winter Fundraising Information, made only for charities like yours 👇
The JustGiving Winter Fundraising Information
Get extra examples, plus every little thing your charity must plan and launch your individual 2024 winter fundraising marketing campaign.
