Mind Tumour Analysis raised 85% extra 12 months over 12 months and raised £320 per JustGiving Fundraising Web page for its 2024 digital fundraising occasion. However how? By being attentive to the keys to social fundraising success.
Realizing this could make your charity’s fundraising easier, quicker, and far more environment friendly – and Mind Tumour Analysis used this information for 2 profitable fundraising occasions in 2024.
First, let’s take a look at the keys to social fundraising success (or skip straight to the charity’s story).
The three keys to social fundraising success
In our recent webinar, GivePanel shared the three elements of social fundraising success. And they may not be what you count on.
The truth is, they’re actually easy:
- A frictionless person expertise.
- The flexibility to nurture members with personalised comms.
- Full management over information.
With regards to participating in fundraising challenges on social media, all folks need is for it to be easy, clean, tailor-made, and safe.
Social fundraising doesn’t should imply Fb Fundraising
Fb is the most well-liked social media platform on the planet, with over 3 billion monthly users. Fb Fundraisers are common, and the platform works nicely for attracting fundraisers utilizing adverts, Teams, and Pages.
However with Meta’s recent decision to discontinue its fundraising tools in the European Economic Area (EEA) as of 1 July 2024, charities are in search of options.
Particularly since Fb fundraising alone doesn’t meet the above standards of social fundraising success (and doesn’t have the best track record for privacy and security).
However is there a approach to nonetheless attain your supporters on Fb…however allow them to increase cash utilizing a platform they like? There’s – and Mind Tumour Analysis did it with two fundraising occasions in 2024 👇
How Mind Tumour Analysis met their objectives by going past Fb
Mind Tumour Analysis launched two digital fundraising occasions in 2024.
In the webinar, they advised us how they wanted a approach to hold their fundraising easy, solely ship one stream of emails, and accumulate all their supporter information in a single place.
Their subsequent step is what made all of the distinction: they used JustGiving’s GivePanel integration.
Mind Tumour Analysis knew their neighborhood is totally on Fb. However in addition they knew that, in comparison with Fb, people prefer JustGiving to raise money (and raise 37% more).
So Mind Tumour Analysis launched their two occasions to their supporters with a Fb Fundraising Problem.
The most important differentiator was that, with the JustGiving x GivePanel integration, members routinely had a JustGiving Fundraising Page created for them the moment they signed up, which they might then use to boost cash as a substitute of Fb.
This additionally gave the charity’s crew a while again, since they didn’t want two separate groups to handle Fb and JustGiving.
“Our neighborhood crew would steward our JustGiving fundraisers, and our occasions crew would steward our Fb fundraisers. Now, all that’s finished in home, by one crew, with the identical solutions from a well-recognized level of contact. It offers our supporters a extra private expertise and helps us construct relationships with them.”
MICHELLE BATSON, BRAIN TUMOUR RESEARCH
10,000 Steps a Day in February
With their annual 10,000 Steps a Day in February digital fundraising occasion, the charity requested their supporters to have enjoyable and get match. Contributors have been inspired to finish 10,000 steps every day in the course of the month, in any means they need, wherever they’re, with the cash raised going towards the struggle in opposition to mind tumours.
The outcomes blew them away! Contributors averaged £233 per JustGiving Fundraising Web page and raised £143,000 general, with 62% of the cash raised coming from JustGiving vs Fb.
- £143,100 raised
- £233 raised per JustGiving Fundraising Web page (vs £151 raised per Fb Fundraiser)
- 62% extra raised on JustGiving vs Fb
200k in Could Your Means
And with their model new 200k in May Your Way digital fundraising problem, the charity received their neighborhood strolling, working, biking, swimming, or a combo to finish 200 kilometres in the course of the month, whether or not on their very own or on a crew.
This occasion grew 85% vs the occasion from the earlier 12 months, and the revenue generated from JustGiving was 202% increased than that of Fb!
- 85% extra raised 12 months over 12 months
- £320 raised per JustGiving Fundraising Web page
- 202% extra raised on JustGiving vs Fb
What’s subsequent for social fundraising?
The social fundraising future will hinge on choice: reaching potential supporters on social channels like Instagram, TikTok, and Facebook, however giving them the choice to boost cash on the platform they select.
To this point in 2024, charities have used GivePanel to generate £1.3 million in donations, they usually have seen a increased proportion of fundraisers select to make use of JustGiving over Fb.
And looking out forward, GivePanel have gotten their sights set on…
- Getting much more folks elevating cash with SMS journeys
- Boosting the typical raised per participant with e-mail journeys for leads
- Utilizing advert optimisation instruments to cut back cost-per-active fundraiser
- Extending one-click JustGiving Fundraising Web page creation to Instagram
Who doesn’t need to enhance their supporter expertise, increase extra money, and eventually see what channels work greatest?!
Try how GivePanel can assist you do all of the above 👇 and shout out with any questions as a result of our crew is right here and glad to assist!
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