AMSTERDAM, November 21 – Mews, a frontrunner in hospitality know-how, has introduced the acquisition of Atomize, the Swedish-headquartered Income Administration Software program (RMS) supplier.
Atomize gives a next-generation income administration platform that permits real-time value optimization, unlocking enormous income alternatives for accommodations all over the world.
Richard Valtr, Founding father of Mews, stated, “In an business the place bookings can occur at any time, making knowledgeable choices in real-time is essential. Conventional income administration techniques usually lead to hoteliers resorting to blanket value modifications. Because of this we’re so excited to deliver Atomize onboard to equip our clients with predictive insights and market knowledge, empowering them to maximise income.”
Based in 2016 by Leif Jägerbrand, Atomize is designed for forward-thinking hoteliers, remodeling complicated market knowledge into actionable insights, providing optimum pricing in actual time, as much as two years into the longer term, whereas minimizing handbook interventions. Atomize has clients in over 50 international locations, throughout 5 continents. Its most important capabilities embrace:
- Actual-time dynamic pricing: Powered by good algorithms, Atomize RMS constantly screens market demand, reserving patterns, competitor charges and extra to mechanically alter room charges in actual time
- Granular room stage pricing: Lodges can optimize charges all the way down to a person room kind (based mostly on market demand), visitor preferences and the perceived worth of every room kind, resulting in more practical income optimization
- Multi-property and group pricing capabilities: One centralized platform to allow constant income administration for multi-property chains and teams, whereas accounting for every property’s distinctive market situations
- Automation and human-control: Atomize combines refined pricing algorithms with the pliability for hoteliers to information their pricing methods
Matt Welle, CEO of Mews, commented, “Atomize has been one in every of our key strategic companions since 2018 and collectively we now have helped a whole bunch of shoppers to seamlessly handle each income and operations. Bringing the experience of the Atomize group and the world-class product into the fold is a big milestone for Mews as we proceed to rework hospitality.”
Leif Jägerbrand, Founder and Chairman of the Board at Atomize, commented, “Changing into a part of the Mews household marks an thrilling new chapter for Atomize and the hospitality business at massive. With Mews’ world attain and dedication to innovation, we see great potential to deliver hoteliers a extra complete strategy to managing income and operations. By aligning our strengths, we’re higher positioned to help hoteliers in delivering distinctive visitor experiences whereas boosting profitability. We imagine the way forward for lodge know-how lies in good, unified options, and this partnership brings us one step nearer to realizing that imaginative and prescient.”
“We couldn’t be extra enthusiastic about being a part of the Mews household,” stated Alexander Edström, CEO of Atomize. “With Atomize now a part of Mews, it marks an thrilling new chapter for the whole hospitality business as we unite our superior income administration know-how with Mews’ complete platform. This creates long-term prospects to innovate additional, deeper and sooner, setting new requirements for operational intelligence and income optimization. Collectively, we’re making a basis for the subsequent era of hoteliers to thrive, not simply right now, however in a quickly evolving business that calls for forward-thinking, scalable options.”
CEO at Kronen Lodge Group in Norway, Chris Pedersen added: “Atomize has been precisely what we would have liked to maximise income and effectivity. Its real-time fee strategies permit us to reply immediately to shifting reserving patterns, serving to us enhance RevPAR by 35% for our complete group and saves us about ten hours every week per lodge, totaling fifty hours of time saved every week. With Mews and Atomize, we’re not solely staying agile in a dynamic market however are additionally making a seamless, high-value expertise for our company and a extra resilient operation for our group.”
