Earlier this yr, we requested 6,000 JustGiving fundraisers which exercise they like when elevating cash for charity.
Over half stated sporting occasions!
However profitable occasion fundraising will be arduous. Annually, many charities wrestle to transform supporters into fundraisers, preserve folks engaged, and hit their targets.
And should you work in Occasions or Fundraising, the stakes are excessive. With out participating campaigns or programmes, supporters can lose curiosity or discover a totally different charity to help.
Nevertheless…
- Operating occasions like marathons are the preferred private problem occasions.
- Operating is likely one of the fundraising areas on JustGiving (it grew 50% in 2023!).
- And extra folks than ever are creating JustGiving pages.
Which suggests the help is on the market – you simply must learn to faucet into it.
4 steps to get your charity concerned in working occasions
It’s clear: working occasions are the most effective alternative for charities to lift extra in 2025.
Listed below are our high 5 ideas for participating a wider viewers, constructing a much bigger group, and elevating extra money to your trigger with working occasions.
1. Select the correct occasion
Does your charity’s group embrace individuals who wish to get lively, or worth well being and wellness?
Asking them to hitch a working occasion to lift cash for you is a good way to attach with them and align your trigger with their pursuits! A number of the hottest decisions embrace 5Ks, marathons, and the rising ultramarathon scene.
2. Set clear objectives
What would you like your supporters that can assist you obtain with their fundraising? Don’t be afraid to get particular.
Throughout your planning, outline and talk clear fundraising targets to your supporters. Particular objectives and milestones inspire folks to lift extra money, plus present an enormous sense of accomplishment after they hit them!
3. Use an occasion supplier
Make your work life simpler. Occasion suppliers like our companions at Threshold Sports host an array of thrilling public occasions. Meaning they do all of the sophisticated logistical work (together with recruiting contributors for you)!
4. Give folks easy instruments
Making it straightforward makes the distinction. Give your fundraisers entry to easy fundraising instruments, they usually’ll be extra probably to make use of them (in flip, elevating extra money).
Learn on for an instance of how Macmillan raised £35,000 within the UK’s greatest 24-hour path race.
How Macmillan Most cancers Help raised £35,000 within the UK’s greatest 24-hour path race
Macmillan Most cancers Help leveraged the facility of working occasions and noticed a median of £775 raised per JustGiving web page.
How’d they do it?
Right here’s the place we faucet into the No. 3 step listed above: utilizing an occasion companion!
Macmillan participated in these two occasions:
- Threshold Path Collection: 50km and 100km ultramarathons that allow fundraisers of all talent ranges push their limits. This occasion raised greater than half one million kilos for taking part charities in 2023!
- Endure24: the UK’s greatest 24-hour path race for the last word take a look at of endurance. This race boasts a median of as much as £775 raised per fundraising web page.
Threshold Sports activities placed on these two occasions, which helped Macmillan increase cash as a part of their occasion fundraising technique. Plus, Threshold occasions increase £2 million+ total for charities annually, and the Threshold group additionally recruit 85% of the contributors!
“The suggestions acquired from supporters participating in these occasions is all the time incredible. From help provided on the level of registration, proper as much as occasion day itself – our supporters are all the time glad with their occasions expertise.”
Macmillan Most cancers Help
Operating occasion fundraising might be a key a part of your 2025 occasion fundraising technique.
Threshold Sports activities is right here to assist your charity increase extra money and develop your model with minimal danger and most help. With a Gold Bundle, it’s straightforward so that you can choose an occasion, and your supporters will love how easy and rewarding it’s to enroll, race, and fundraise utilizing JustGiving.
Be a part of the motion and be one in all eight featured charities. Let’s make 2025 your finest fundraising yr but.
Get a spot to your charity
Charities that increase cash in Threshold Sports activities occasions quadruple their ROI (on common). Take a look at Threshold Sports activities’ Gold Charity spots however be fast – spots are restricted!
“The packages work properly for us as a result of they provide little potential loss by way of committing to buying locations, however numerous potential for acquire with the way in which further locations will be bought on a place-by-place foundation.”
MACMILLAN CANCER SUPPORT
