As a author, you might be possible already utilizing social media to advertise your revealed work—or you ought to be! And because you’re already a wordsmith, cobbling collectively intelligent and fascinating tweets, Fb posts, and descriptions for Pinterest and Instagram comes pretty simply to you.
Figuring out this, have you ever thought of placing your writing abilities to work by providing social media companies?
Companies in all places are leaping into the world of social media, however tons of them simply don’t have the time or know-how. Whereas they might not at all times promote their want for a social media supervisor or content material creator on LinkedIn or Craigslist, you possibly can simply establish 5 companies in your metropolis which are doing a poor job with social media. (After all, you’re not restricted to native purchasers in terms of social media, however they’re an amazing first choice.)
Begin together with your current purchasers, those who already know your work as a author. Merely shoot them a message letting them know that you’re now providing social media companies and ask whether or not they know anybody who wants this sort of assist—or in the event that they want it themselves. In case your purchasers are prepared to contact their networks, craft an electronic mail to make it straightforward for them. Add an incentive by providing a free hour of labor in change for every referral.
To land new clients, attain out to a few of your favourite native eating places, retailers or bars. Identical to you would possibly pitch an editor by main with a praise on their current work, you are able to do the identical if you contact a enterprise you already take pleasure in.
I’ve been in a position to land a number of new purchasers by gently mentioning a straightforward solution to improve their social media, like claiming their Fb self-importance URL, beefing up their Fb About web page, or including milestones to their historical past. Together with ideas like these in your pitch exhibits that you recognize your stuff and provides worth for the enterprise—you’re serving to them out earlier than they’ve even employed you.
Discovering ongoing work together with your new purchasers
Signing a brand new social media shopper opens the door to the opportunity of taking up extra writing-based duties. Possibly you may launch or contribute to their weblog, or write and distribute their month-to-month publication. Maybe they want some canned response emails, press releases or up to date web site copy.
Whenever you start new relationships with companies that continuously want content material advertising, you set your self up for regular gigs that don’t require pitching an editor or scouring a job board. And that’s a pleasant place to be.
Strategy pricing for this work in the identical means you do your writing companies. Chances are you’ll wish to provide an hourly charge to begin out, however finally I’d suggest transferring to a month-to-month retainer bundle. That is principally your hourly charge multiplied by the variety of hours you anticipate spending on work for the shopper.
Webpage FX has an in depth charge sheet for his or her social media companies to present you an thought of what you would possibly wish to cost. After all, you would possibly wish to begin out with a decrease charge to land that first social media shopper, however you’ll be capable of raise it as you achieve expertise and shopper testimonials. The Write Life founder Alexis Grant additionally gives sources that can assist you construct your social media business.
Take into account that you’ll common no less than one hour per day (typically three to 4 hours), daily, creating content material and responding to buyer messages, so be sure you add some cushion to your charge. Social media by no means sleeps, and further duties often creep in, so reevaluate the venture scope periodically.
