2024’s Rising Content material and Quickest Rising Abilities for 2025

Each 10 seconds, somebody enrolls in GenAI content material on Coursera

By Marni Baker Stein, Chief Content material Officer, Coursera

As 2024 concludes, two main traits stand out: demand for GenAI studying has exceeded that of any ability we’ve ever seen on Coursera, and learners are more and more choosing role-focused content material to organize for particular jobs. 

2024 by the numbers

• 162 million learners worldwide on Coursera, together with 20 million new learners
• 25 new companions, together with Amazon, Adobe, Actual Madrid Universidad Europea, and Saïd Enterprise College – College of Oxford and Xbox.
• 1,300+ new programs, Specializations, or certificates
• 36.7 million enrollments
• 1.8 million enrollments in AI-translated content
• 1.7 million learners utilizing Coursera Coach to enhance their studying expertise

Trending programs and certificates in 2024 

For the primary time, a GenAI course ranks as the preferred of the yr. Forty p.c of 2024’s high programs train AI, cementing it as vital ability for all employees.

This yr, Google has reached a brand new milestone by securing all 5 high slots, reflecting the rising  demand to be taught entry-level abilities from the business chief.

Amid these shifts, perennial favorites, together with finance and language, stay in excessive demand. 

1. NEW! Google AI Essentials (Google)
2. Foundations: Data, Data, Everywhere (Google) 
3. Foundations of Project Management (Google)
4. Foundations of Cybersecurity (Google)
5. Foundations of Digital Marketing and E-commerce (Google)
6. NEW! AI For Everyone (DeepLearning.AI)
7. NEW! Python for Data Science, AI & Development (IBM)
8. Financial Markets (Yale College) 
9. NEW! Generative AI for Everyone (DeepLearning.AI)
10. English for Career Development (College of Pennsylvania)

Micro-credentials achieve traction as skills-first hiring grows

In early 2024, more than half of job listings within the US omitted formal training necessities, and in late November, the U.S. Division of Labor revealed a skills-first hiring guide. As demand for different credentials rose, there have been over 3.3 million enrollments in entry-level Skilled Certificates this yr. 

We additionally added 25 entry-level certificates in 2024, rising our catalog by a record-breaking 33%. New certificates from Adobe, ADP, Amazon, Epic Video games, IBM, and Microsoft broaden the profession choices learners can put together for on Coursera and embody recreation design, graphic design, gross sales and extra.

The highest 5 new entry-level Skilled Certificates in 2024 are:

1. IBM Product Manager (IBM)
2. Microsoft Project Management (Microsoft)
3. Unilever Supply Chain Data Analyst (Unilever)
4. Unilever Digital Marketing Analyst (Unilever)
5. Microsoft UX Design (Microsoft)

GenAI strikes from consciousness to motion 

In 2023, early adopters flocked to GenAI, with about one particular person a minute enrolling in a GenAI course. This yr, as GenAI has turn out to be vital ability throughout industries, that grew to six enrollments each minute, totalling 3 million new enrollments in 2024. 

We additionally see a change in what individuals wish to be taught. Final yr, the highest GenAI programs targeted on understanding the basics of GenAI and huge language fashions. This yr, curiosity shifted to making use of GenAI at work.

To fulfill this demand, our companions added 450+ new GenAI programs, averaging about one new GenAI course a day. Main AI corporations, together with Amazon, Google, Meta, Microsoft, and NVIDIA, developed these programs to equip learners across the globe with this essential ability.

These are the highest 5 new GenAI programs in 2024: 

1. Google AI Essentials (Google)
2. Generative AI for Executives and Business Leaders – Part 1 (IBM)
3. Introduction to Generative AI for Software Development (DeepLearning.AI)
4. Microsoft 365 Copilot: Personal Productivity for All (Vanderbilt College)
5. Accelerate Your Learning with ChatGPT (Deep Instructing Options)

2025 Quickest-Rising Abilities

By analyzing course enrollments in 2023 and 2024 and figuring out which of 1,000 abilities have seen the most important rank enhance, we will decide which abilities will stay in-demand in 2025.

Job postings mentioning GenAI have grown more than 4x in 2024, whereas 49% of non-job seekers see the worth of AI upskilling. Amid AI adoption, tender abilities have gotten more and more necessary. Curiosity debuts as the primary human ability on our record, whereas professionalism and telecommunication abilities each noticed enrollments enhance by 80%. 

1. Immediate engineering
2. Utilized GenAI
3. Information evaluation
4. Cybersecurity
5. Enterprise optimization
6. Threat administration
7. WordPress
8. Linux
9. Software program documentation
10. Curiosity

Be taught all essentially the most in-demand abilities in 2025 by enrolling in Coursera Plus, which incorporates limitless entry to over 7,000 programs, tasks, and certificates.