Nice North Run is named the world’s greatest half marathon… and is an unbelievable fundraising alternative for charities like yours.
Over 10,000 Nice North Run runners selected to boost cash on JustGiving in 2024 – elevating an enormous £7+ million for charity!
However with an occasion this dimension, fundraising can appear daunting.
What if we’ve by no means raised cash in Nice North Run earlier than? How will we get individuals to boost cash for us within the occasion? If we do get fundraisers… what do we are saying to them?
At the moment, we’ll share the highlights from our current speak with Lucie and Niamh from Alzheimer’s Society to indicate you ways typically, the only ways will be the best. Learn on to find:
- The important thing technique they use to construct a dedicated workforce
- Their precise onboarding emails that jumpstart their workforce’s fundraising
- The detailed stewardship ideas that preserve fundraising momentum by race day
- The incentives they offer fundraisers to assist increase much more for his or her trigger
Let’s take a more in-depth look, and discover how one can obtain related success.
The Nice North Run alternative for charities
In 2024, we noticed…
- Over £7 million raised for charity by greater than 10,000 fundraisers on JustGiving
- A 12% enhance within the common quantity raised per fundraiser (vs 2023)
- 17% development in common donation quantity per web page since 2022
It’s clear: Nice North Run is an incredible probability to your charity to attach with supporters and lift extra money in 2025!
CHARITIES THAT START EARLY RAISE MORE
Check out our Great North Run 2025 Fundraising Hub for every little thing you want for subsequent yr’s poll runners and begin elevating cash straight away.
Alzheimer’s Society’s keys to fundraising success
Alzheimer’s Society works to construct a world the place dementia now not devastates lives by serving to to these residing with dementia as we speak and offering hope for the longer term.
General, fundraising in operating occasions has been a game-changer for the charity, and Great North Run 2024 was no exception. Not solely did they recruit 1,700+ fundraisers within the occasion, however these devoted runners smashed their fundraising targets by a mean of fifty%!
The 4 emails elevating extra money for Alzheimer’s Society
The key sauce? Their e-mail onboarding journey.
Right here’s the precise e-mail sequence (plus a number of different outreach strategies) they use to get their neighborhood excited, signed up early, and elevating cash for them effectively prematurely of the occasion date.
- Onboarding e-mail 1
First Monday, Wednesday, or Friday after fundraiser indicators up
- Onboarding SMS
First Monday after fundraiser indicators up
- Onboarding e-mail 2
+2 days after e-mail 1- The charity’s fundraising information
- Fundraising goal
- Console particulars if related
- Onboarding e-mail 3
+2 days after e-mail 2- Hyperlink to the charity’s fundraising hub
- Details about fundraising on JustGiving
- Onboarding e-mail 4
+2 days after e-mail 3- Hyperlink to coaching hub
- Info on the place to get help
- Learn how to contact the charity’s coaching suppliers
- Onboarding name
Inside the first 2 weeks after the fundraiser indicators up- A welcome name to thank the runner for becoming a member of and chat by their fundraising plans
- Onboarding mailing
Inside the first month after the fundraiser indicators up- A bodily fundraising pack mailed to runners, if requested
All in all, this combo labored exceptionally effectively for Alzheimer’s Society, boosting e-mail opens by 3% and clicks by 2% – rather a lot once you’re speaking with 1000’s of fundraisers. It’s all about conserving the momentum going and ensuring everybody feels supported each step of the best way!
Extra stewardship ways for fundraising success
One of many key parts of Alzheimer’s Society’s fundraising journey is getting fundraisers raising money early, then conserving their momentum by race day. Listed here are a number of methods they engaged their neighborhood from the beginning.
Get individuals energetic and excited early
- Arrange a waitlist for subsequent yr’s occasion. The charity units up a waitlist on their web site earlier than subsequent yr’s occasion is introduced, then notifies subscribers as quickly as it’s.
- Ship essential, well timed reminders. They ship emails to anybody who has began the registration journey for fundraising to assist them full their software. (That is additionally an excellent alternative to remind fundraisers to arrange their JustGiving pages).
This led to 68% of their fundraisers’ JustGiving pages being arrange by February 2024, in comparison with 36% in 2023!
Construct up your neighborhood
- Facilitate fundraiser connection. The charity has one central running-focused Fb Group for the charity. They’ve discovered this greatest helps contributors from all their occasions, versus having a separate group for every occasion.
- Leverage fundraiser referrals. They encourage fundraisers to deliver mates on board to make their fundraising extra enjoyable and significant.
- Maintain in-person occasions. Alzheimer’s Society provides each on-line and in-person coaching periods! This can be a nice method to join together with your fundraisers in particular person and get them prepared for the massive race day.
Make a fundraising “procuring record”
The charity breaks down particular donation quantities that make a tangible influence for his or her beneficiaries and their mission, so fundraisers can then share with their household and mates when asking for donations. For instance:
- “£25 might pay for two companion telephone calls to somebody feeling alongside and remoted.”
- “£50 contributes to half a day’s analysis, funding the dementia breakthroughs of tomorrow.”
Present achievable fundraising targets
Alzheimer’s Society has seen worth in giving their fundraisers targets, damaged down into manageable chunks. For instance, a £375 goal over 6 months is £62.50 per thirty days.
Maintain fundraising momentum
- Use JustGiving incentive programmes. Leverage JustGiving offers and incentives like competitions for £200 donations only for making a web page inside a particular timeframe. Two of our contributors received and that helped them exceed their £375 targets!
- Go above and past to your greatest supporters. In 2024, the charity launched one thing new to make their high-value fundraisers really feel extra-appreciated. 116 standout fundraisers obtained particular gold badges, good luck or thanks playing cards earlier than the occasion, Christmas playing cards on the finish of the yr, and private telephone calls. Any such particular recognition can actually assist encourage continued help to your charity!
In consequence, Alzheimer’s Society ranked within the prime 5% of charities fundraising on JustGiving for the Nice North Run 2024.
Remaining thought
Now that the secrets and techniques are out, is your charity able to board the onboarding prepare?
If you’re prepared, JustGiving is right here that will help you get arrange for 2025! Take a look at our Nice North Run 2025 fundraising hub for the perfect assets to construct your web page, plan your marketing campaign, and get particular incentives alongside the best way.
Gear up for Nice North Run 2025
Get every little thing it’s worthwhile to plan a profitable Nice North Run fundraising marketing campaign.
