Do you personal or work in a serviced flats model and are struggling to seek out advertising marketing campaign concepts particularly tailor-made to them? Many on-line sources you discovered primarily deal with accommodations, which doesn’t fairly match what you provide.
In comparison with conventional accommodations, serviced flats provide distinct benefits – spacious residing, kitchen services, and a extra residential really feel – making them an interesting selection for enterprise and household travellers, distant staff and long-term residents. Which means the best way you talk together with your visitors must also be completely different.
In all lodging companies, visitor communication is essential to constructing a long-term relationship together with your clients and delivering an excellent visitor expertise that makes them come again repeatedly.
Due to this fact, saying the appropriate factor is vital.
Listed below are 7 advertising marketing campaign concepts you possibly can work on at present to higher meet your visitors’ wants and enhance visitor satisfaction.
1. Directions for check-in
Company sometimes keep longer in a serviced condo in comparison with regular accommodations, due to this fact, a clean check-in course of is important. Think about having to hold a giant suitcase and wait in line at reception after an extended journey? Not precisely a constructive first impression, proper?
Implementing online check-in helps visitors to examine in from the consolation of their telephones earlier than arrival. This frees them as much as discover the “new house” the place they’ll be staying for a minimum of a few days as quickly as they arrive, with out uncomfortable and pointless ready instances.
Present a guest guide with all of the vital data saved in a single place, reminiscent of digital keys, invoices, Wi-Fi entry codes and extra. This could get rid of the danger of misplaced keys and the trouble of looking for vital data when wanted.
2. Welcome message after check-in
Welcoming visitors in a heat, private method can set the tone for his or her total keep. You’ll be able to contemplate sending a pleasant message or e mail after their check-in, asking if every part meets their expectations and reminding them that you simply’re there to assist.
This small gesture reveals that you simply care about their consolation and might immediate instant suggestions to deal with any considerations early.
For instance, you possibly can launch a welcome marketing campaign through e mail or textual content, whichever means the visitor prefers, an hour after check-in to ask if issues are alright.
3. Directions to make use of the kitchen
A key distinction between a standard resort and a serviced condo lies within the kitchen. Whereas a standard resort affords a bed room and an ensuite toilet, serviced flats normally have a well-equipped or perhaps a small kitchen for the visitors to cook dinner and put together meals for themselves.
That’s additionally a part of the explanation why it seems like house.
Don’t let your visitors marvel find out how to use home equipment. Ship them clear directions, as an example, find out how to open the oven, the place the pots and pans are saved, and whether or not any primary cooking components are provided and so forth. That is particularly vital if in case you have worldwide visitors who may need a very completely different kitchen setup of their house nations.
4. Details about cleansing dynamic
Not like accommodations that always present day by day cleansing, serviced flats sometimes provide a weekly cleansing service, with an emphasis on self-service and privateness. Due to this fact, it’s vital to tell visitors concerning the frequency of cleansing prematurely, so that they know what to anticipate.
You too can contemplate providing a extra versatile cleansing service to cater to completely different visitor wants.
For instance, a household with youngsters in all probability appreciates extra frequent cleansing than a enterprise traveller. Permitting visitors to simply contact housekeeping and modify the cleansing frequency or request further companies can enhance visitor satisfaction enormously.
Do not forget that your messages ought to be tailor-made to the several types of visitors that keep in your property. If you wish to know extra concerning the completely different audiences you possibly can create, learn this text: 9 audiences ideas for better hotel marketing campaigns
5. Details about workplace facilities and co-working area
Distant staff are a well-liked demographic for serviced flats. Whereas accommodations might provide a small desk to work on, it’s nonetheless a restricted area; serviced flats usually provide extra skilled workplace facilities and greater co-working area, together with high-speed web, desk areas, and needed workplace provides like printers and scanners.
Spotlight these workplace facilities and directions on find out how to use them might be essential to distant staff. Do you provide free espresso for distant staff? Allow them to know!
6. Details about native companies close by
Folks usually select serviced flats for prolonged stays, which implies native facilities and companies turn out to be essential elements of their day by day life. Company may have extra time to discover and interact with the native neighbourhood as properly.
To assist them get acquainted sooner, you possibly can present a curated listing of close by grocery shops, pharmacies, and hospitals – important companies that each new resident wants shortly after transferring in. A information to native gyms, parks, cafes, and eating places may help new residents really feel like part of the group proper from the beginning.
Moreover, you possibly can companion with native companies and supply vouchers or low cost coupons. This not solely advantages your visitors but additionally helps enhance the native financial system.
7. Message after check-out
Proper earlier than your visitors depart, a considerate check-out message can depart an enduring impression. You’ll be able to ship a thanks message through their most well-liked channel, and a post-stay survey to gather suggestions.
Keep in mind to maintain the survey brief and concise so the visitors can end it with the least quantity of effort. Furthermore, take into consideration your model’s distinctive factors. For instance, in case your property has a really massive co-working area for distant staff and enterprise travellers, ask them how they really feel about it and what might be improved.
In case your post-stay emails usually get ignored, a fast repair is to ask visitors instantly at reception. Nonetheless, in case your property is reception-less, a multi-channel CRM may help you attain visitors and gather suggestions simply by way of a guest app.
Tips on how to implement these campaigns successfully?
With all these marketing campaign concepts out there, how are you going to make sure you’re sending what works greatest on your visitors? Listed below are some small suggestions.
Discover the appropriate steadiness
Since serviced flats normally cater to longer stays, keep away from overwhelming your visitors with day by day communication. Deal with sending important data earlier than and through the keep. Weekly communication generally is a good begin, however it’s all the time essential to seek out out what works greatest for several types of visitors.
Need assistance making ready your visitor journey? Download our guest journey template
Personalise your message
Don’t ship every part to every of your visitors! Whereas households won’t be considering a big co-working area, they could admire details about close by playgrounds or kid-friendly eating places.
Due to this fact, that you must take a look at your visitor knowledge and tailor your communication to your visitor segments. Are they households, enterprise travellers, leisure travellers or distant staff? Create completely different segments and ship the appropriate message to the appropriate visitors through their most well-liked channel. For all of this, having a CRM designed for hospitality, similar to Bookboost, will make an enormous distinction.
Iterate and enhance
When you’ve understood your visitor knowledge and created segments, determined upon your communication cadence and content material, it’s time to place your plans into motion! Launch your campaigns and repeatedly refine your campaigns based mostly on analytics and visitor suggestions.
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