Payroll giving is among the easiest and only methods for nonprofits to safe regular, recurring donations. But many organizations battle to completely leverage this fundraising channel, largely as a result of they lack readability and compelling communication with their supporters. That’s the place well-crafted outreach, equivalent to these e-mail templates to spice up payroll giving, is available in.
On this publish, we’ll share 4 confirmed e-mail templates designed to drive payroll giving participation, from introducing the idea to thanking dedicated donors and extra:
Whether or not you’re new to payroll giving otherwise you’re trying to refresh your current communications, these emails will show you how to have interaction supporters and develop an important income stream.
In different phrases, with the best messaging on the proper time, you possibly can educate your viewers, inspire participation, and construct long-term loyalty by way of payroll giving.
Let’s start!
E-mail #1: Introduction to Payroll Giving
Concerning the e-mail:
Seeking to introduce your supporters to the world of payroll giving? This template is designed to offer you a framework with which to make your viewers conscious of the chance—together with what it’s, the way it advantages, and learn how to get began.
E-mail template:
[Subject line] Introducing Payroll Giving: Simple, Automated, Significant
[Name],
Do you know there’s a straightforward and impactful solution to assist [Nonprofit]—proper out of your office? It’s known as payroll giving, and it means that you can make automated, tax-deductible donations instantly out of your paycheck.
Why Payroll Giving?
- 🧾 Handy: Donations are deducted robotically—no must set reminders.
- 💸 Tax-Environment friendly: Your present is usually deducted pre-tax, lowering your taxable revenue.
- 🎯 Constant Help: Common contributions assist us plan forward and maintain our work.
Whether or not you give $5 or $50 per pay interval, payroll giving provides as much as lasting change.
Right here’s How You Can Get Began:
- Contact your HR or payroll division to inquire concerning the availability of payroll giving.
- Allow them to know you’d prefer to assist [Nonprofit].
- Set your recurring donation quantity—it’s that simple!
If you happen to want any assist or documentation from our crew, simply reply to this e-mail. We’re glad to help!
As all the time, thanks for being a part of our group and for contemplating this straightforward but highly effective solution to give.
With ongoing gratitude,
[Your Name, Title]
[Nonprofit]
[Contact Info]
E-mail #2: Does Your Employer Provide Payroll Giving?
Concerning the e-mail:
If you wish to assist your supporters uncover whether or not they have entry to payroll giving, this e-mail is designed to spark that curiosity. The pre-written template shares actual eye-opening stats concerning the prevalence of payroll giving packages. Plus, it encourages readers to attach with their HR groups to see if it’s an choice—all whereas positioning it as a straightforward, impactful solution to give.
E-mail template:
[Subject line] Does Your Employer Provide This Giving Possibility?
An Simple Approach to Give—Provided by Hundreds of Employers
Hello [Name],
Right here’s a robust truth: over 30 million employees have entry to payroll giving by way of their using firms—and lots of don’t even notice it!
Payroll giving permits you to make automated donations instantly out of your paycheck to organizations like [Nonprofit]. It’s one of many easiest and only methods to assist the causes you care about.
? Take 2 minutes to ask your HR or payroll crew if your organization presents a office giving or payroll deduction program. In the event that they do, merely designate [Nonprofit] as your charity of selection.
Thanks for supporting [Nonprofit] in ways in which take advantage of sense for you. Payroll giving is perhaps one of many best and most impactful methods to assist us carry our mission ahead.
Finest regards,
[Name]
[Nonprofit]
[Contact Info]
E-mail #3: Thank You for Your Payroll Giving Help
Concerning the e-mail:
Don’t overlook to indicate your gratitude, both! This e-mail template is designed to acknowledge and thank supporters who give by way of payroll deductions. It reinforces the worth of their ongoing contributions, highlights the influence of constant giving, and presents assist if they’ve any further inquiries.
E-mail template:
[Subject line] You’re Powering Change, One Paycheck at a Time
Thank You for Being a Payroll Giving Champion
Hello [Name],
We simply wished to take a second to say thanks for selecting to assist [Nonprofit] by way of payroll giving.
Your constant generosity—robotically gifted from every paycheck—makes an enduring influence on our work. Whether or not you’re serving to us [insert brief mission-related example, like “deliver meals to families,” “protect local wildlife,” or “fund vital research”], your assist is fueling actual change in our group.
- 💸 Your donations add as much as important assist over the course of your giving
- 💪 Common presents assist us plan long-term and reply rapidly to pressing wants
- 🧡 You’re a part of a particular group of donors making giving a seamless behavior
We actually couldn’t do that with out you.
If you happen to ever must replace your payroll present, get documentation on your data, or study different methods to extend your influence (like employer matching), simply attain out—we’re right here to assist!
With heartfelt thanks,
[Your Name]
[Nonprofit]
[Contact Info]
E-mail #4: Matching Present Reminder for Payroll Giving
Concerning the e-mail:
Make payroll giving go even additional! This template is a pleasant reminder for payroll giving donors to test if their employer additionally presents a matching gift program (as many do). It explains how matching works and learn how to get began, and encourages donors to take a easy step that would considerably enhance their influence—all whereas reinforcing appreciation for his or her ongoing assist.
E-mail template:
[Subject line] Reminder: Get your payroll donations matched!
2X the Affect: Your Payroll Present Would possibly Be Eligible for a Match
Hello [Name],
Thanks once more for giving by way of payroll—your constant assist means a lot to us at [Nonprofit].
However right here’s one thing you may not know: your employer could match your payroll donations, probably doubling (and even tripling) the influence of your present!
Right here’s How It Works:
Many firms supply matching present packages for charitable contributions made by way of payroll deductions. All it’s good to do is:
- Search our firm database [link to matching gift page] to find matching present info on your firm.
- Observe the offered directions to submit a easy type (typically on-line) with our nonprofit info.
- That’s it! Your employer critiques the request and sends an extra donation our manner.
It’s a straightforward, no-cost solution to make your generosity go even additional.
With double the thanks,
[Name/Title]
[Nonprofit]
[Contact Info]
P.S. Some firms have deadlines for submitting matching present requests—so don’t wait to test!
Wrapping Up & Extra Payroll Giving Assets
Efficient communication is the important thing to unlocking the total potential of payroll giving on your nonprofit. Through the use of these 4 focused e-mail templates, you possibly can information your supporters by way of each stage of the donor journey—from consciousness to enrollment, reminders, and gratitude.
Able to get began? Customise these templates to suit your nonprofit’s model voice and watch your payroll giving program thrive.
Plus, take a look at these further beneficial sources to proceed rising your data of all issues payroll giving:
- How to Register Your Nonprofit for Payroll Giving [6 Steps]. This simple information breaks down the important steps your nonprofit must take to get registered with payroll giving platforms and employer packages. Good for organizations simply beginning out, it ensures you don’t miss any important particulars within the registration course of.
- 7 Strategies for Marketing Payroll Giving to Your Supporters. Study actionable advertising and marketing techniques tailor-made particularly for selling payroll giving. From e-mail campaigns to social media ideas, this useful resource helps you successfully elevate consciousness and increase participation amongst your donor base.
- Tracking Payroll Giving: A Nonprofit’s Step-by-Step Guide. Uncover learn how to monitor and analyze your payroll giving income with this complete information. Study which metrics matter most and learn how to use data-driven insights to optimize your fundraising efforts over time.
